Planning and Branding Strategies for Aspiring Online Business Owners

Welcome to another episode of the After Work Entrepreneur Podcast, hosted by Cathy E. Smith. In today’s episode, Cathy dives into how you can start and grow a profitable online business in the digital age—a topic that’s especially timely given the recent wave of early retirements, job losses, and the ongoing impact of the deferred resignation program in places like Washington, D.C. Cathy draws on conversations with professionals who have made successful career pivots, and she breaks down the essential first steps: identifying your niche, building a strong brand, creating reliable revenue streams, leveraging today’s powerful technology, and mapping out a clear business plan. Whether you’re considering entrepreneurship out of necessity or passion, this episode is packed with thought-provoking questions and practical tips to help guide your journey. Get ready to be inspired and equipped to make your mark online!