Place Marketing Strategies That Work: Print, AI, and Public Art

Place marketing isn't just marketing anymore. It's recruiting, community building, and storytelling all at once.

In this episode, destination storytelling expert Kristin Luna shares what's working in place marketing right now: why print still has a role, how AI is reshaping the way communities need to think about their online presence, and how public art can be one of the most accessible and cost-effective tools for building a community's identity.

Because the best marketing for your community works for tourists and future residents at the same time.

Resources Mentioned:

• 2026 Tennessee Vacation Guide: https://www.tnvacation.com/guide

• Kristin's Blog, Camels & Chocolate: https://www.camelsandchocolate.com/

• Kristin's Instagram: https://www.instagram.com/lunaticatlarge

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00:00 Introduction

01:39 Kristin's background in journalism and place marketing

2:54 Economic Development Marketing vs. Talent Attraction Marketing

06:49 The most important parts of a place marketing strategy

09:00 Where print fits in today's marketing landscape

12:43 How AI is reshaping place marketing

16:19 Anyone can be an ambassador?

21:27 How public art contributes to place branding

26:25 Maintaining community character through growth

31:24 Fun closing question

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At Livability, we highlight the nation's most vibrant small and mid-sized cities as a trusted voice for communities across America. We help places attract talent and reach target companies through digital content and print magazine programs.

Be sure to subscribe so you're alerted when we release new episodes. Learn more about us at LivabilityMedia.com and follow us on LinkedIn, Facebook, Instagram and YouTube. Have an idea for an upcoming episode? Email host Amanda Ellis at [e-mail].

Inside America's Best Cities is produced by SpeakEasy Productions.