Pitching Your Movie to Uncle Charlie

Indie Filmmaking with Jeff Deverett

In this episode, Jeff Deverett breaks down the essentials of pitching your movie to an investor—affectionately referred to as “Uncle Charlie.” Jeff emphasizes that when you’re in the room with a potential backer, you’ve got about 30 minutes to make your case—and it’s not just about the story.

He makes a key point: Uncle Charlie doesn’t actually care about your movie. What he does care about is the money—the numbers, the return on investment, and the financial logic behind your project. Jeff walks you through how to shift your pitch from passion to profit, showing that if you want funding, you need to sell the business, not just the art.