Pitching Old-Timey Nightshirts as a Hot, New Trend in Menswear [LIVE!]

This week, we had a nightmare that the newest trend in men's sleepwear was old-timey nightshirts, and we were hired to ideate ways to get the word out. And we only had 20 minutes. And we had to do it live on YouTube in front of everybody. Oh wait, that wasn't a nightmare, that was yesterday's new episode of Can They Brand That?! Turns out, the brainstorm was more of a dream than a nightmare (a fever dream, perhaps, but a dream nonetheless) as we improvised creative ideas like The Slumber Bowl (with NFL-branded nightshirts), a Buffalo Wild Wings collab called Buffalo Wild Thighs, a "Honk Shoo" brand of nightshirts, a Slumberjack mascot, and a "Nightcaps & Nightcaps," New Year's Eve after party—all with the help of live Youtube comments from viewers.

Don't sleep on this one! https://youtube.com/live/CtjQEPyZE-E

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

—

Timestamps

00:00 Welcome to the Show

05:14 Meet the Nightshirt & Nightcap

17:14 Let the brainstorm begin!

45:28 Mascot O'Clock

47:26 Hired or Fired

52:10 2026 Business & Personal Resolutions

Wisdom for the Road

• The show is a live brainstorming session for branding ideas.
• Humor is a key element in strong branding.
• Creative freedom in brainstorming is essential.
• The importance of creative freedom in brainstorming is emphasized.
• Nightshirts and the NFL should collab for a 'Slumber Bowl' collab.
• The hosts aim to make nightshirts trendy again.
• They highlight the role of humor in engaging audiences.
• Collaborations between food brands and fashion can create unique marketing opportunities.
• Humor plays a significant role in branding and product promotion.
• Imagining mascots for nightshirts can add a playful element to marketing campaigns.
• Hired and fired segments can help refine ideas for brand pitches.
• Resolutions can focus on personal growth and experiences, such as attending live shows.
• Live performances provide a unique and irreplaceable experience compared to digital content.
• The concept of 'gown guys' can challenge traditional notions of masculinity in fashion.
• Creative brainstorming can lead to unexpected and humorous ideas for branding.

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/