Physical Therapists - The Hairdressers of Healthcare

Patients will tell you anything. It is shocking the "secrets" they tell you.

In this episode, I will go over the value of this relationship and how you can leverage the relationship to grow your practice.

Physical Therapists as "Hairdressers of Healthcare": Discusses the unique, trust-based relationship physical therapists build with patients, akin to hairdressers, due to the personal nature of their interactions.

Marketing Challenges: Addresses the difficulties in standing out in a crowded market, the high costs of traditional marketing, and the often low return on investment from paid social media campaigns.

Effective Use of Marketing Budgets: Critiques the common practice of outsourcing marketing tasks like social media ads and emphasizes the importance of understanding marketing to maintain control over patient acquisition.

Crafting Effective Offers: Suggests refining the messaging and offers in advertisements to convert leads into patients more effectively.

Lead Management: Highlights the importance of properly managing and converting incoming leads, especially those that are weak or come from free service offers.

Leveraging Existing Patients for Referrals: Advocates for using satisfied patients as a marketing resource to attract new patients without the heavy costs associated with traditional marketing.

Building Rapport and Trust: Discusses the importance of building deep, trust-based relationships with patients to facilitate word-of-mouth referrals.

Communication Skills and Personal Connections: Emphasizes the need for physical therapists to be good listeners and communicators to foster relationships that encourage referrals.

The Art of Asking for Referrals: Provides strategies on how to comfortably ask patients for referrals to bring in new business without appearing forceful.

Training Staff on Communication and Referrals: Advises on training staff to enhance their communication skills and confidence in asking for referrals.

Sales as a Positive Interaction: Reinterprets sales as a helpful and necessary interaction in healthcare, encouraging a more proactive approach to patient referrals.

Feel free to reach out for assistance on building a referral-based practice and mentions an upcoming system to boost referrals even more effectively.

Coaching Program #1

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Schedule a consult with Shaun by visiting https://ptpracticesuccess.com