“Dave Smith, after laying down an extensive and comprehensive foundation for practicing magick in an Information Model, delivers an incredibly practical, useful and no-nonsense set of techniques and tools for doing magick! I highly recommend picking up this work and putting it into practice!” — Joshua Wetzel, author of The Paradigmal Pirate and Ill Thoughts, Ill Words, Ill Deeds: A Toxick Magick primer. As technology advances, it is only natural that we find more effective ways to integrate it into magical practice. We now live in the so-called information age, and we have taken great advantage of this fact. This book investigates the nature of information and reality, and how magic that is used manipulate the former can cause changes in the latter. To seize control of one's own fate is a subversive act, and the aim of this work is to provide a set of models and tools which facilitate this capability. A system of exercises and ritual structures are presented within this paradigm which will enable the practitioner to manifest their Will. Supporting concepts in information theory, computer science, artificial intelligence, semiotics, philosophy, and pop culture are also described as a framework in which to create a personal system of informational magic, or Phenomenal Sorcery.