Episodios

  • How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

    How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
    Jan 12 2024
    In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.
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    29 m
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

    Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
    Sep 28 2023
    In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.
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    28 m
  • AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

    AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma
    Sep 13 2023
    In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..
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    36 m
  • “Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

    “Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk
    Aug 30 2023
    In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
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    31 m
  • US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

    US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch
    Aug 16 2023
    In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.
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    38 m
  • Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

    Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?
    Aug 2 2023
    In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.
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    37 m
  • Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education

    Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education
    Jul 19 2023
    In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.
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    40 m
  • Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World

    Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World
    Jul 5 2023
    In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.
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    43 m