Peter Moore (Part 3)

In the third part of my conversation with Peter Moore, we discuss Nike's reaction to the NBA banning the Jordan 1 in October of 1984, as well as the fervor the release of the shoe created once it was finally at retail. We then pivot to a discussion of some of the changes he worked to institute to Nike's brand identity, the hiring of Nike's longtime advertising agency Wieden & Kennedy, and the genesis of one of Nike's best-known campaigns featuring Michael Jordan, the Spike Lee-directed campaign starring Mars Blackmon.