Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity.

In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder of The Modern Dog Trainer. After years of helping dog trainers with their businesses, Ines shares exactly how automation can transform your pet business while maintaining that personal touch clients expect.

Here's what we dive into:

• Three essential areas where automation creates immediate impact
• How to save 10+ hours weekly through strategic automation
• Why email marketing remains critical (and not dead!)
• Automation strategies for client onboarding and offboarding
• Tools that integrate seamlessly with your existing systems
• Maintaining the personal touch while automating routine tasks
• Common automation mistakes and how to avoid them

Ines's key advice: "Automation doesn't remove you from the equation—it makes your one-on-one experience exponentially accessible." While many pet professionals fear losing that personal connection, proper automation actually enhances the client experience while freeing you to focus on what matters most.

Links mentioned:

• Visit The Modern Dog Trainer
• Check Effortless Automation Services
• Join Ines's Free Facebook Group
• Zapier (automation platform)
• PMU Website Templates
• PMU recommended tools
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

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Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised.

In this value-packed episode, I break down exactly how to stop wasting time on marketing that isn't working for your pet business. Marketing can make you feel like a deer in headlights or like it’s a complete waste of time and money, especially when you're not clear what's actually driving results.

If you're struggling with pushing traffic to a website that isn't converting, don't miss our free Seamless Onboarding Masterclass mentioned at the end—because all the marketing in the world won't help if your website isn't built to attract and convert!

Links mentioned:

• Join the free Seamless Onboarding Masterclass
• Check out our website templates
• Browse our custom design services
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Join Pet Marketing Unleashed’s FREE Facebook Group
• Visit the Pet Marketing Unleashed website

Send us a text

In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the practical steps you can take before reaching your breaking point.

Here's what we dive into:

• The critical difference between burnout and compassion fatigue
• Early warning signs that most pet professionals miss
• Setting boundaries that actually stick with clients and colleagues
• Creating a personalized self-care plan that works for YOUR unique situation
• Why "there aren't enough bubble baths in the world to overcome bad boundaries"

"Prioritizing yourself is not putting your business last—it's the hallmark of professionalism." - Beth

If you're feeling overwhelmed in your pet business, this conversation offers both validation and practical next steps to help you reclaim your passion and purpose.

Links mentioned:

• Free Pet Sitter Mental Health & Wellness Summit
• PSI's burnout and compassion fatigue resources
• Get Motivated (veterinary well-being resources)
• Animal Hospice Group (end-of-life care resources)
• Join the 52 Hike Challenge (Beth's favorite stress-reduction activity)
• Connect with Beth
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Join Pet Marketing Unleashed’s FREE Facebook Group
• Visit the Pet Marketing Unleashed website

Send us a text