In this episode of the Pest Empire Builder Podcast, host Matt welcomes SEO and digital marketing strategist Danny Lebran to break down how pest control businesses can dominate online. From building a powerful Google Business Profile to leveraging Local Service Ads (LSAs), Danny shares actionable steps that home service business owners; especially pest control pros; can take to stand out in a highly competitive market. Danny’s journey from freelance copywriter to industry expert in pest control SEO is both inspiring and practical. He pulls back the curtain on the digital strategies that are actually working today and why many companies are overpaying for mediocre results.

This conversation is loaded with wisdom for owners trying to get out of the technician mindset and grow into scalable entrepreneurs. Whether you’re just starting your pest control company or looking to expand, this episode walks through the foundation you need to build, how to avoid common scams, and what marketing investments really produce ROI. If you’ve ever wondered where to start with digital marketing; or if what you’re currently doing is worth it; this episode will give you clarity and direction.

Key Takeaways:

1. Start with Strategy – Define what success means to you before investing in marketing.
   

2. Google Business Profile Is Your Foundation – Optimize name, categories, location, and reviews.
   

3. Local Service Ads (LSAs) Are a Must – Easy to set up, high-quality leads, and only pay per qualified call.
   

4. Watch Out for Overpriced Agencies – Many businesses overpay for vague SEO services with no ROI.
   

5. Play the Long Game – Think in terms of lifetime customer value, not just initial acquisition cost.

"If you’re not ranking well and your business name doesn’t include keywords, that’s going to hurt your visibility; simple as that." – Danny Lebran

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Join host Matt Williams on the PEST Empire Builder podcast as he talks with Rob Grier, COO of Rove Pest Control and co-author of Empathy and Understanding in Business with FBI hostage negotiator Chris Voss. Rob shares his journey growing Rove from a single branch to a five-state operation with 75 technicians and over 15,000 customers. He dives into the power of empathy in business, recounting how curiosity and key questioning turned around a struggling employee by aligning on shared values. Rob also discusses the importance of simplifying complex problems, building trust through vulnerability, and letting go as a leader to empower teams. From his ultra-marathon experiences to coaching high school cross country, Rob’s insights on leadership and resilience will inspire business owners to foster stronger cultures and solve problems effectively.

Key Takeaways

Empathy in Action: Use curiosity and questioning to uncover shared values and turn around team conflicts.

Simplify Problems: Peel back layers of complexity to focus on core issues, whether with staff or customers.

Letting Go: Delegating to capable leaders reduces micromanagement and drives organizational efficiency.

Vulnerability Builds Trust: Exposing yourself to risk fosters trust, improving teamwork and customer service.

Vision and Culture: Leaders must communicate a clear vision to align teams across all business functions.

"Simplify the noise to find the heart of the problem; then solve it with empathy."

In this episode of the PEST Empire Builder podcast, host Matt Williams sits down with Lenny Gray, a door-to-door sales expert, author, and coach who built and sold a successful pest control company using door-to-door strategies. Lenny shares his journey from knocking doors to pay for college to becoming a top performer at Orkin, earning Rookie of the Year and making $50,000 in 1998. He reveals the three core principles of door-to-door success; hard work, mental toughness, and commitment; and explains how to overcome the fear and rejection that come with knocking on 600 doors to find your groove. Lenny also discusses his ethical, relationship-focused approach to sales, which has helped him train reps across industries like pest control, solar, and alarms.

Key Takeaways

Core Principles: Hard work, mental toughness, and commitment are essential to succeed in door-to-door sales.

Learning Curve: Talk to 600 people (about 50 per day, six days a week) to master the process and find your rhythm.

Ethical Sales: Lenny’s scripts and systems emphasize integrity, building long-term customer relationships rather than quick sales.

Efficiency Boost: Door-to-door sales can densify client bases, reducing technician windshield time and increasing profitability.

Life Skills: Door-to-door hones communication and resilience, skills that translate to any career or industry.

"If you’re willing to knock doors, I’ll make you able with systems that work."