Mat Rogers Goes DEEP On The New Era Of Digital Marketing, AI For Pest Control, and "EEAT" For SEO

In this sequel episode of Pest Control Legends, Dan Leibrandt interviews Matt Rogers, CEO of Lizard Marketing, live from Charlotte. Mat isn’t just another agency owner—he helped grow his family’s company, Killingsworth Pest Control, from $8 million to $28 million before selling to Anticimex. Now, he’s leading the charge on the second renaissance of digital marketing—this time driven by AI.

This conversation dives deep into how AI is leveling the playing field for small and medium-sized pest control companies, what E-E-A-T (Experience, Expertise, Authority, Trust) actually means in 2025, how to structure your SEO and PPC campaigns for real results, and how to build trust with customers and search engines. Matt and Danny also break down what’s changed in branding, how to turn reviews into revenue, and why most pest control companies are still stuck in the past.

If you’re a PCO who wants to stop playing small and start swinging up at the big guys, this episode is your blueprint.

Mat Rogers, Founder Of Lizard Marketing:

LinkedIn: https://www.linkedin.com/in/mat-rogers-mktg

Facebook: https://www.facebook.com/mathew.rogers.77

Instagram: https://www.instagram.com/mat.rogers/

Lizard Marketing: https://lizardmarketing.co/

Dan Leibrandt, Host of Pest Control Legends:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

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