🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way

Host: Casey Lewis
Presented by: Rhino Pest Control Marketing

Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM.

Casey shares why getting the right people in the right roles is the foundation of long-term success. From technicians to office staff, every team member plays a part in generating sales, improving customer retention, and creating referrals. When you give your team the right tools — like HighLevel CRM — you empower them to communicate better, follow up faster, and close more opportunities that already exist inside your business.

Then, we move into the right plan: a repeatable system that organizes every lead, tracks every opportunity, and automates communication so nothing falls through the cracks. Casey explains how to structure your CRM pipeline, set up automated follow-ups, and measure what’s actually working. The goal is to turn chaos into clarity — and every interaction into a sales opportunity.

Whether you’re running one truck or fifty, this episode will help you think differently about how you grow. It’s not about doing more — it’s about doing the right things with the right people using the right plan.

• Hire for attitude and train for skill — your people make or break your business.

• Use your CRM to bring structure, automation, and accountability to your sales process.

• Every day is full of opportunities — train your team to recognize and capture them.

• Build a selling strategy that turns routine service calls into recurring revenue.

• Track, measure, and adjust your plan weekly to stay on course for growth.

• HighLevel CRM – The automation platform powering pest control growth

• Rhino Pest Control Marketing – Helping pest control companies dominate locally

• Visit rhinopestcontrolmarketing.com for more tools, strategies, and automation resources.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎧 Episode Recap – Season 4, Episode 29

Finding the right prospects in 2026

In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.

You’ll also learn how to “play with the big boys” by mastering SEO basics, investing in advertising, producing consistent content, optimizing Google assets, building local backlinks, and leveraging video to stand out.

Finally, Casey outlines exactly how to prepare for the 2026 season now: measure your customer and revenue numbers, plan retention and growth targets, set up automations, integrate your CRM with your software, and join the upcoming Rhino Pest Control Marketing webinar to set your budget and goals.

Listeners are invited to review and engage with Rhino Pest Control Marketing, share feedback for 2025, and follow along for more tips on dominating pest control marketing.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎧 Episode Recap – Season 4, Episode 28

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.

You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple workflows that automate follow-ups, reminders, and review requests—saving you time and increasing your close rate.

Whether you’re just getting started or looking to streamline your existing systems, this episode gives you practical steps to tighten up your processes and grow your pest-control business smarter, not harder.

🔑 Episode Highlights

• Pipeline clarity: How to set up and visualize the stages from lead to booked service

• Sales funnel explained: The difference between a funnel and a pipeline and why both matter

• Real-world pest-control examples: What each stage looks like in your business

• Workflows made simple: Automating follow-ups, reminders, and review requests

• Time-saving tips: Start with one quick automation to close more leads faster

• • Action steps: Practical ways to tighten your process and increase your close rate

  
  

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  casey@rhinopros.com

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

  
  

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.

From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.

What You’ll Learn in This Episode:

• How to get found when customers search online

• The real difference between SEO, Google Ads, and LSAs

• How much you should budget for digital marketing in competitive markets

• Whether Facebook/Instagram ads are worth it for pest control

• Reputation management and turning reviews into leads

• Why your website is more than just an online business card

• How to track your ROI with call tracking and CRM tools

• The role of content in establishing authority and generating leads

• How local operators can beat out national brands

🎧 Listen in and discover the strategies that will help you dominate your local market and stop wasting money on marketing that doesn’t work.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

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🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode Description

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing.

You’ll also hear insights on buyer personas and the different consumer mindsets you’ll encounter online—from the emergency caller who needs a same-day solution, to the price shopper looking for a deal, to the DIY’er who gives up and comes back when store-bought remedies fail.

If you’re a pest control owner, manager, or marketer, this episode will give you a framework to turn more leads into customers—and make sure no opportunity slips through the cracks.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠casey@rhinopros.com

⁠📞 (925) 464-8383

Follow and Subscribe:

📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⭐ Leave us a Review on Google: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.

You’ll learn:

• Why themed ad groups are the foundation of a high-performing campaign

• How to use phrase match and exact match to isolate high-intent clicks

• The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns

• Whether running a brand name campaign is worth it for your pest control business

• Practical steps to structure campaigns for maximum ROI and lead quality

Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow and Subscribe:
📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⭐ Leave us a Review on Google: ⁠⁠⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

Episode Summary:

Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.

If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.

Key Topics Covered:

1. AI Live Call Agent – How it handles live customer calls, books appointments, and saves missed leads.
   

2. Conversation AI – Automating text messages, Facebook Messenger, Instagram DMs, and email responses.
   

3. Reviews AI – Automatically requesting and responding to customer reviews to boost online reputation.
   

4. Content AI – Quickly generating blogs, emails, social posts, and ad copy for seasonal pest control campaigns.
   

5. Workflow AI Assistant – Simplifying automation for follow-ups, reminders, and technician notifications.
   

• Funnel AI – Creating high-converting landing pages and sales funnels in minutes.

• AI Reporting & Insights – Leveraging AI to understand lead sources and marketing ROI.

  
  Practical Benefits & Drawbacks – Where AI shines and where human oversight is still needed.
  Pro Tips for Starting Small – Best practices for implementing AI safely and effectively.

  Key Takeaways:

  • AI can capture and qualify leads even after hours, giving pest control companies a competitive edge.
    

  • Review management and automated responses can strengthen your online reputation.
    

  • Content creation, follow-up automation, and reporting become faster and easier, but human oversight remains important.
    

  • The best place to start: AI Live Call Agent for after-hours calls and Reviews AI to boost credibility.
    

  AI isn’t replacing humans—it’s making your team more efficient and freeing up valuable time.

  
  

  “Interested in adding AI to your pest control business? Reach out to me directly, and I’ll help you implement the right tools for maximum impact. Don’t forget to subscribe to the show and leave a review—it helps more pest control pros find this podcast!”

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  casey@rhinopros.com

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠⁠

  
  

  
  

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?

We’ll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we’ll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you’ve ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠