"Personalization in Marketing"—Scott Aaron Shows How Being Personable Works Out

What do people value most about your business? Is it really the goods and services you provide, or is it you yourself that clients are after? In this episode, Scott Aaron recalls a pivotal moment from his youth when an entrepreneurial father facing prison time would leave the family fitness business in his hands. His struggle to sustain the gym would leave him with the qualities needed to succeed in marketing 20 years later.