Personal Branding with Kim Kaupe

Kim Kaupe is a self-described "accidental entrepreneur" who has built a crystal clear personal brand as someone who helps other leaders to thrive. Her opening statement on her website boldly reads, "I help leaders become public-facing powerhouses.*" The asterisk states "I've done it & I want you to join me."

Kim is also an educator, a podcaster, speaker, LinkedIn instructor and formidable business leader. I had the great privilege of working with Kim at the 2024 Think Tank event we hosted in San Antonio, where she delivered an impactful session on storytelling through LinkedIn.

In our episode, Kim and I talked about all things related to building and growing your personal brand. A few of the topics in our episode:

• What is a brand and why invest in your personal brand?
• Leaving breadcrumbs and being explicit about "What's Next?"
• Her K.N.O.W. framework for telling your story
• Using bread-crumb trails in introductions
• The value of creating content on LinkedIn

Kim also walked me through some tips and advice for how to start with baby steps, copy people’s homework, and find someone to hold your hand toward new goals. For me, the next frontier in personal brand is my nervous trepidation of getting started with LinkedIn Live. Kim offers great advice and encouragement on how to get started.

You can connect with Kim in several ways, and I’ve linked a few of them below.

Live on LinkedIn every Wednesday at 1:00 pm est: getcoffeewithkim.com [calendar invitation]

Her website: kimkaupe.com

All social media channels: @kimkaupe
LinkedIn: https://www.linkedin.com/in/kimkaupe/