Personal Brand vs Corporate Brand: What Actually Grows Your Business Online

Showing up online can feel exhausting when you’re doing all the “right” things and still not seeing traction. In this episode, I’m unpacking one of the biggest questions I hear from property managers and business owners right now: should you be building a corporate brand or a personal brand? With social platforms more crowded than ever, visibility isn’t about being louder or more polished – it’s about being more human, more intentional, and more connected.

I break down why personal brands create stronger trust, deeper relationships, and warmer conversations than business pages alone. We talk about how showing the person behind the brand actually strengthens your business, not undermines it, and why clarity, consistency, and lived experience are your biggest differentiators online. This isn’t about becoming an influencer or oversharing your life – it’s about being known for what you stand for and how you think.

This episode is an equal parts mindset shift and practical guidance for anyone who wants to grow their business without burning out or hiding behind a logo. Whether you’re a property manager, leader, or agency owner, this conversation will help you rethink how you show up, what you want to be known for, and how to build trust in a digital world that’s craving real leadership.

”People don’t connect with businesses. They connect with people."

- Kylie Walker

We cover:

1. Balancing career and family in the property management industry
2. Strategies for growing a property management business
3. Overcoming fear and boosting confidence in professional settings
4. The importance of mindset in achieving success
5. Differences between personal branding and corporate branding
6. Why personal brands tend to outperform corporate brands online
7. The role of trust in service-based and relationship-driven industries
8. Key elements of a successful personal brand (clarity, consistency, perspective, authenticity, and value)
9. The impact of social media algorithms on personal versus corporate branding
10. The significance of showing up authentically in a crowded online space

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: