Persistence Is the Real Cheat Code in Entrepreneurship | In Motion Ep. 5

Entrepreneurship isn’t about the perfect idea.
It’s about refusing to stop.

In this solo episode of In Motion, Kyle breaks down why persistence is the single most important characteristic an entrepreneur can possess and how that same trait directly applies to marketing in today’s marketplace.

From sleeping on the floor during early Drifters trips to bartending 50 hours a week while trying to figure out direction, this episode unpacks the reality of building something from nothing and why most people don’t fail… they just quit.