Your Playbook for Black Friday & Cyber Monday Creative that Converts

Sign up here: https://www.tiereleven.com/Bfcm

Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn:

• Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.
• Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.
• Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
• Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.

Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.

With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.

You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.

In This Episode:

- SEO in the age of AI

- Content quality and distribution strategies

- How AI Max has impacted Google ads

- The future of media buying and data flow

- Optimizing landing pages and the post-click experience

- Why aligning marketing and sales is critical

- How to optimize data flows & micro conversions for better leads

- Targeting the right customers with AI

- Case study on the impact of dedicated landing pages

- How to get in touch with Andrew Miller

Mentioned In the Episode:

Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/

Previous episodes on landing page optimization:

https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/

https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple:

The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work.

Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape.

If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you!

In This Episode:

- Kasim's journey post-Perpetual Traffic

- The cost of traffic in digital marketing

- Scaling and measuring profitability: "diminishing returns" is not a stop sign

- Accounting for incalculable gains as you scale

- The death of quick flip businesses

- Leveraging hard work and human connection

- Apple’s example of goodwill and brand loyalty

- How to sign up for the upcoming growth hacking conference

Mentioned In the Episode:

Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702

Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Kasim Aslam:

• Website - https://kasimaslam.com/
• LinkedIn - https://www.linkedin.com/in/kasimaslam/
• Instagram - https://www.instagram.com/kasimaslam/

Connect with Ralph Burns:

• LinkedIn - https://www.linkedin.com/in/ralphburns
• Instagram - https://www.instagram.com/ralphhburns/
• Hire Tier11 -

Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days.

Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.

It’s not too late! You can still make this holiday season your most successful yet. Lauren’s expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!

In This Episode:

- Meet creative strategist, Lauren Schwartz

- The "cheat code" for Black Friday and Cyber Monday sales

- Bundle strategy vs discounts: avoiding profit pitfalls

- How to create a bundle for BFCM

- Multiple bundle strategy vs site-wide sales

- What is the best discount price for BFCM bundles?

- How aggressive should you be when using bundles for LTV growth?

- Tips for creative hooks for beauty brands

- Understanding holiday hooks: subtle vs in-your-face approaches

- Black Friday and Cyber Monday webinar preview

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Lauren Schwartz:

• LinkedIn: https://www.linkedin.com/in/lauren-schwartz-07354312

Connect with Ralph Burns:

• LinkedIn - https://www.linkedin.com/in/ralphburns
• Instagram - https://www.instagram.com/ralphhburns/
• Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo
• Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode: