Perpetual Traffic Podcast Por Tier 11 arte de portada

Perpetual Traffic

Perpetual Traffic

De: Tier 11
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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015Tier 11 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How to Tell If Your Agency Is Performing (Not Just Reporting)

    How to Tell If Your Agency Is Performing (Not Just Reporting)
    Mar 10 2026
    Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn’t growing, something is broken.In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the questions every VP of Marketing should ask their agency to force better thinking, stronger accountability, and a real growth strategy.You’ll learn how to challenge reporting, uncover hidden attribution issues, and turn agency meetings into strategic conversations instead of dashboard reviews. If you manage paid media or manage the people managing it, this one will help you evaluate performance.In This Episode:- Vanity metrics vs real revenue- Why attribution models conflict- View-through vs click attribution- Addressing tracking setup mistakes- Three questions to ask your agency- Which answers should raise red flags?- Questions for monthly and quarterly reviews- Challenging agencies to think of your money as theirs- Agencies should perform, not report wellMentioned in the Episode:Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Is Your Agency Performing Or Just Reporting Well?: https://youtu.be/F6iGYu7Dv4sListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/audithttps://www.tiereleven.com/audithttps://www.tiereleven.com/audit
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    45 m
  • Is Your Agency Performing Or Just Reporting Well?

    Is Your Agency Performing Or Just Reporting Well?
    Mar 6 2026
    Scale your business with the metrics that matter, not fabricated, self-serving marketing tactics.Partner with our team: https://www.tiereleven.com/apply Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses spend thousands of dollars without understanding whether their marketing is truly driving revenue. In today’s episode, we get into why performance marketing should focus on what matters most: the impact on your bottom line.We break down the issues we’re seeing in the agency space, including a shocking example of a business spending $30-40K a month without any measurable results, all because their agency failed to focus on tracking what actually moves the needle. But it’s not just about hiring agencies but also about how to hold your team accountable.We’ll share some tips to help you recognize if your agency is really performing or just reporting numbers that look good on paper. You’ll gain a better understanding of what to look for in your agency relationships, what metrics to monitor, and how to make smarter marketing decisions. In This Episode:- Vanity metrics vs. real performance- When should you hire an agency vs. in-house contractors?- The financial cost of hiring a marketing agency- Determining the type of agency your business needs- Dealing with inaccurate agency reports- Key metrics to measure marketing performance- What should your agency’s dashboard show?Mentioned in the Episode:Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11’s Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/marketing-performance-indicators Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.tiereleven.com/audithttps://www.tiereleven.com/audithttps://www.tiereleven.com/audit
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    38 m
  • Meta Andromeda 'Ice Cream Strategy' - Stop Killing Your Best Flavors!

    Meta Andromeda 'Ice Cream Strategy' - Stop Killing Your Best Flavors!
    Mar 3 2026
    Partner with our Meta ads experts: https://www.tiereleven.com/apply Are your ads “good enough” but still not getting anyone to fall in love? If your creative looks like vanilla ice cream, you’re probably forcing Meta to guess, and that’s basically running your business off a magic "8 ball."In this episode, we use ice cream flavors to explain what Meta’s real creative diversification demands. We break down why “pink shirt vs blue shirt” isn’t diversification, how the 25% (or more) difference rule actually plays out, and why you need multiple angles that feel like totally different flavors, not vanilla bean vs French vanilla.By the end of the episode, you’ll know about building a simple “Rule of Six” creative system, why contribution matters more than last-click attribution, and how to stop turning off ads that are doing the heavy lifting in the background. Give this one a listen, then go build your Baskin-Robbins ad account.In this episode:- Are you running “vanilla” ads?- Creating memorable ads that convert- Meta’s creative diversification playbook- Hook rate vs conversions- Contribution vs attribution- The rule of six for Meta ads- Why you need a real source of truthMentioned in the Episode:Partner with our Meta ads experts: https://www.tiereleven.com/apply Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Previous Episode on Pausing Ads: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/ Ice Cream Place in New Zealand: https://www.patagoniachocolates.co.nz/pages/ice-cream-flavours Previous Episode with John Moran: https://perpetualtraffic.com/?s=john+moran Google Search Console: https://search.google.com/search-console Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com
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    35 m
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