People say they want to shop their values. Will they?
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People say they want to shop their values. Will they?
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On Vogue Business’s Future of Shopping podcast presented by Worldpay, Vogue Business reporter Maliha Shoaib and senior sustainability editor Rachel Cernansky are joined by Kate Hardcastle to discuss some of the big-picture context about how values-driven shopping gets derailed by consumerism, why a values-driven approach appeals to specific consumer groups and best practices for how brands can market their values.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.
Link: https://bit.ly/3VIObBE
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