People Don’t Resist Technology — They Resist Ambiguity | NielsenIQ's Elena Vekilov on Enterprise AI & Privacy

On the latest episode of the AI in Chicago Podcast, I had the privilege of speaking with Elena Vekilov, Chief Privacy Officer and Global General Counsel for Data Security, Product, and AI at NielsenIQ. With responsibility for privacy governance across more than 90 markets, Elena sits at an intersection few executives occupy: where data protection, product innovation, and AI governance collide at a global scale.

Our conversation crystallized an insight that every leader racing to implement AI should absorb: People don't resist technology. They resist ambiguity.

Elena reserves particular passion for redefining legal's role in AI adoption. "If your legal team is known as the Department of No, you're doing something wrong," she states bluntly.

The alternative is embedding legal into the product development process from the start – not as a final rubber stamp but as a navigation tool. "Think of legal not as a roadblock, but as a GPS: helping the organization reach its goals without unexpected detours or collisions."