“People Are Searching for You, They Just Don’t Know Your Name” Nate Woodbury on YouTube That Generates Referral-Quality Leads

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Cut The Tie Podcast with Nate Woodbury

What happens when you stop chasing vanity metrics and start answering the exact questions your future clients type into Google, YouTube, and ChatGPT? In this episode of Cut The Tie, Thomas Helfrich talks with Nate Woodbury, a YouTube strategist and longtime entrepreneur who helps experts turn niche answers into qualified inbound demand. Nate explains his Leaf Strategy, why most B2B creators need a focused channel with clear intent, and how generosity builds trust that converts.

About Nate Woodbury:
Nate is a YouTube lead-generation strategist and creator who has spent 16 years building systems that help coaches, speakers, consultants, and course creators turn videos into referral-quality leads. After early years in web design and SEO, he pivoted fully to YouTube and now teaches the Leaf Strategy through weekly webinars, his “Nate Woodbury” channel, and his new “Nate the Producer” channel.

In this episode, Thomas and Nate discuss:
• Cutting ties with tactics that don’t move revenue
Why Nate left beautiful-but-barren websites and even classic SEO to pursue YouTube content that converts.
• The Leaf Strategy for precise demand
How “leaves and branches” map real questions to videos that rank on Google, YouTube, and now show in ChatGPT results.
• Two paths on YouTube and why B2B must choose
Lead-gen focus versus ad-revenue entertainment, and how mixing them can stall both.
• Give away the playbook, win the client
Why teaching everything builds trust and surfaces paid help where execution gets hard.
• Founder discipline and scheduling
How blocking time, tracking inputs, and measuring the right metrics sustain output and health in the long game.

Key Takeaways:
• Strategy beats hustle
Pick a lane, define the audience’s questions, then publish with intention.
• Your best leads arrive warm
Helpful videos create trust, so sales calls feel like referrals.
• One channel, one promise
B2B creators grow faster when a channel has a single clear purpose and offer.
• Education filters and qualifies
A webinar or book preps buyers, saves time, and improves close rates.
• Consistency is a system
Calendar blocks, repeatable workflows, and clear metrics keep you shipping.

Connect with Nate Woodbury:
💼 LinkedIn: https://www.linkedin.com/in/nate-woodbury/
🌐 The Leaf Strategy Webinar: https://theleafstrategy.com/
▶️ YouTube – Nate Woodbury: https://www.youtube.com/@NateWoodbury

Connect with Thomas Helfrich:
🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook Group: https://www.facebook.com/groups/cutthetie
💼 LinkedIn: https://www.linkedin.com/in/thelfrich/
🌐 Website: https://www.cutthetie.com
📧 Email: [e-mail]
🚀 Instantly Relevant: https://instantlyrelevant.com

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