Peishan Tian on embedding brand into culture and employee experience
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Peishan Tian on embedding brand into culture and employee experience
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If you're wondering what it means to get your people to live and breathe your company's brand values and purpose - this is the podcast for you.
Peishan Tian runs the Brand-led Employee Experience consulting service at Landor, one of the world's leading brand specialists.
In this episode of EXtra! EXtra!, Peishan and Kiran talk about
• the values and behaviors employees need to embody to deliver business results
• the three types of metrics that should be used to gauge EX success
• and why your CHRO and CMO need to work hand-in-hand to design a successful EX
#employeeexperience #futureofwork #hr #employeedata #hrpredictions2024 #brandpurpose #brandvalues
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Peishan Tian is the Executive Director of Brand-led Employee Experience at Landor (formerly known as Landor & Fitch). She brings her years of experience as a marketer, internal comms leader, and EX design consultant to drive business growth and revenue.
You can reach out to her at:
https://www.linkedin.com/in/peishantian/