Use my real 2025 Black Friday (from Snickerdoodle Knits, my knitting pattern design brand) results to optimize your own sale this week.

I've already wrapped up my Black Friday sale for this year, so now I want to help you out by sharing the exact results from my promotion!

In this episode, I’m pulling back the curtain on my entire Black Friday sale -- from the strategy and structure to the daily revenue breakdown -- and sharing the exact lessons I learned so you can make smart, aligned tweaks before your sale goes live next week.

We’re talking about:

✨ How I structured my Black Friday offer (and why I chose those dates + timing)
✨ What actually sold each day of the promotion
✨ The real revenue numbers and what they revealed about customer behavior
✨ Why some offers performed stronger than others
✨ Why knitting patterns didn’t convert well
✨ What to offer instead if you want a higher-converting Black Friday sale
✨ Simple, strategic changes you can still make this week to increase momentum

Whether you haven’t even thought about out your Black Friday offer yet or you already have your offer planned out but want to optimize it based on my results, this episode gives you clear, data-backed direction for the next few days.

It’s not too late to create your highest-converting Black Friday sale.

Press play and get your plan aligned.

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Soooo this isn't the thing I'm most proud to share, but I just finally made my first paycheck from my business to myself. And I've been in business for over 7 years.

But I know I'm not alone, and I know a lot of business owners have a difficult time setting money aside to pay themselves.

So if that's you, this episode is for you.

We're talking all about money, and specifically in context of The Profit First Method, a method of managing your finances that was created by Mike Michalowicz.

In this episode you will learn:

• what the Profit First Method is
• why to use the Profit First Method (or something similar)
• the recommended percentages when you split your money
• how to automate the process
• my experience implementing the Profit First Method

The bank account that I am using - and loving - with the Profit First Method is through Relay. (not sponsored or affiliated; just a fan)

If you'd like to dig deeper, here are some resources for you:

• the Profit First book by Mike Michalowicz (this is an Amazon affiliate link)
• my podcast episode with Hanna Lisa of Making Stories, all about Paying Yourself as a Business Owner
• the guest discussion replay on Accounting, Taxes & Staying Legal with Amy Bradbury of Empowered Profit inside Pattern Design Circle

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If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi 🌸

3 ways I can help you right now:

Coaching

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If your to-do list keeps bumping into your energy limits…
If you’re working in scraps of time, wondering how anything actually gets done…
You’re not alone.

This month, Minnie turned one, which means I’ve officially been a mompreneur for a full year. And I’m honoring that milestone by sharing, openly and realistically, the ups and downs of this first chapter.

In this week’s Studio Scribbles (available on YouTube or the podcast), I dive into the three biggest challenges I’ve faced as a new mama and creative (ADHD) entrepreneur—along with the shifts, lessons, and two surprising ways this year has actually helped my business.

Whether you’re caregiving, healing, balancing a day job, or simply doing the best you can with what you’ve got… this one’s for you.

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If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi 🌸

3 ways I can help you right now:

Coaching

Free Community

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