Want to know the secret to attracting your dream clients? It starts with YOU.

In this insightful Path2Purpose episode, we guide you through the logical progression from self-understanding to defining a powerful Unique Selling Proposition or Unique Value Proposition.

We'll recap the crucial stages of knowing your "why" and deeply connecting with your ideal customer, then dive into crafting a USP/UVP that makes you the obvious choice.

Learn practical ways to use your unique value in your marketing and business. Don't just exist in the market, own your space.

DM me CHALLENGE to join our Free 5-Day Path2Purpose Challenge and build your business with purpose and prosperity!

If your business feels scattered, this episode is your turning point.

Building a purpose-driven business isn’t just about passion—it’s about precision. In this episode, we bridge the gap between your heart-led mission and a real, sustainable business framework.

You’ll learn:

• How to identify the make-or-break touchpoints in your client’s journey

• A simple empathy mapping tool to understand your client’s silent fears & desires

• How to design a Business Model Canvas that aligns your soul and your strategy

• Real-life examples of coaches who doubled conversions just by refining their journey

🎙️ This isn’t about "hustle." It’s about designing a business that feels like you—and works like a dream.

➡️ Listen to Episode 27 now.

📩 Want to apply this? DM me "JOURNEY" on Instagram for my free Client Journey Toolkit.

Your message is more than copy—it’s your invitation to be heard.

In this episode, we build on your audience research and niche clarity from Episodes 24 and 25, and take the next critical step: messaging.

You’ll learn how to speak your dream client’s language, reflect their deepest desires, and communicate your offer so clearly it feels meant for them.

✨ Here’s what we cover:

• The 3 emotional layers of magnetic messaging
• How to build a message that resonates—not confuses
• A practical messaging framework you can use right now
• Real-life client examples you can model

🎙️ This isn’t about “selling.” It’s about connecting.

You’ve heard it before: “If you try to speak to everyone, you speak to no one.” That’s why this episode is one of the most important steps in launching a purpose-led business.

Today, we’re going deep into how to map out your customer persona to finally find your niche. This is where your passion meets clarity—and where your ideas become real business.

We’ll walk you through:

By the end, you’ll know exactly how to craft a persona so aligned, your message will feel like a conversation with the right person.

🎯 Because when you know your people, your business starts working for you.

You don’t need another certification.
You need to talk to real people.

In this episode of the Path2Purpose Podcast, I break down the difference between quantitative vs. qualitative research—and why qualitative is the game-changing tool no one is teaching new coaches and healers.

💡 You’ll learn:

✅ Why surface-level research keeps you stuck in analysis paralysis
✅ How to conduct real client interviews (even if you’re just starting)
✅ The 5 Whys method from Toyota—and how it uncovers the emotional truth behind what your clients actually need
✅ Why your first offer isn’t about being perfect—it’s about being real and validated by human connection

🎯 This is the real start of your business—not the website, not the logo—this.

🎧 Listen now and let’s build from truth, not fluff.

📲 DM “Challenge” on Instagram to get my free Client Interview Guide.

Let’s face it—most people don’t fail because they’re lazy.
They fail because they’re aiming at the wrong goal… or worse, no goal at all.

In this episode, I walk you through how to set the right goal—a goal that is not just SMART, but soul-aligned. Something that reflects who you truly are and the impact you want to make in the world.

I’ll break down:

• Why money as a goal often leads to burnout

• The simple mindset shift to get clarity immediately

• Why client-focused goals are more powerful than vanity metrics

• The role of emotional connection in goal-setting

• How I shifted my goals over time—and what I still get wrong

🎯 If you’re a coach, healer, or creative stuck between ideas and action, this episode is for you.

Let’s go from overthinking to action—together.

👉 Join the free 5-Day Challenge and turn your vision into a strategy: DM me "Challenge"

For years, I believed that playing small meant staying safe. That keeping quiet would bring me peace. But I’ve learned the hard way: silence doesn’t protect you—it imprisons you.

In this raw and personal episode, I share stories I’ve never shared before—from being dismissed in a restaurant to being told to “keep my voice down” simply for speaking my truth. You’ll hear the story of how I came to Australia, the rejection I faced, and the moment I decided to stop shrinking and start showing up unapologetically.

If you’ve been holding back your voice, your truth, your self—this is your invitation to stand tall. Especially if your voice shakes.

🎯 Want to build a business that reflects who you really are?

DM me on Socials "Challange" to Join our free 5-Day Challenge.

Most people build businesses based on trends, tactics, or what looks good on paper. But in this episode, Islam Abdullah shares why your values—not your strategy—should drive every decision you make.

You’ll learn:

• Why most entrepreneurs skip the most important foundation

• How to define your core value structure

• What happens when you live in alignment (and what happens when you don’t)

• A real-life contrast between values-driven vs. trend-chasing business owners

If you’ve ever felt like your business feels heavy or disconnected—this episode will reconnect you to why you started.

🎯 Ready to build with alignment and clarity?
DM “VALUES” or join the Path2Purpose Challenge today.