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Party Like a Marketer

De: The Cannabis Marketing Association
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  • Resumen

  • The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.
    Copyright 2024 All Rights Reserved
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Episodios
  • Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership

    Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership
    May 14 2024

    Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.
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    48 m
  • Ep. 60: Financial Strategies for Cannabis Entrepreneurs

    Ep. 60: Financial Strategies for Cannabis Entrepreneurs
    Apr 26 2024

    Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.
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    53 m
  • Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

    Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
    Apr 17 2024

    Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.

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    44 m
Marketing Economía
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