Part 1: What is South Asian Music?

Recorded live at SXSW Sydney 2025, Part One of The Evolution of South Asian Music sets the stage for a deeper look at how South Asian sounds are shaping the global music landscape.

Hosts Akhila Shankar and Roochay Shukla are joined by: 🎙️ Jade Nazareth — Artist manager for Australian singer-songwriter Matthew Ifield, whose largest audience is in India. 🎙️ Jashima — Brand consultant and founder of Ode, a multicultural marketing and talent agency amplifying South Asian voices worldwide.

Together, they unpack:

⭐What defines South Asian music today and who gets to define it.

⭐The key players driving this evolution across borders.

⭐How the listener landscape is changing in India and beyond.

⭐Why global artists are finding unexpected success with South Asian audiences.

⭐How to market to South Asian diaspora

Shout out to our friends, it takes a village:

Photo & Video: Roydon

Sound: Soham

Video edit:Philip

—----

If you like The Evolution of South Asian Music, you will also enjoy The Indian Music Charts Podcast, a show where Akhila and her co-host Amit use the charts as a springboard for a larger conversation on what’s happening in the Indian music industry: https://podfollow.com/the-indian-music-charts-podcast/view