🎙️ Join host Steve Cook alongside Bruce Cook as they dive into the dynamic world of sponsorships and partnerships in business. 🤝 From small entrepreneurial ventures to high-level sponsorships, they share real-world insights and proven strategies to help you elevate your brand and unlock new revenue opportunities.

Discover how to:

• Build meaningful, lasting partnerships
• Leverage storytelling to attract and retain sponsors
• Communicate effectively to maximize ROI
• Tap into unrecognized revenue streams

Whether you're part of a growing organization or an established brand, this episode offers actionable takeaways to help you master the art of sponsorships in today’s competitive landscape.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

🎙️ In this episode of Paradigm Playbook, host Steve Cook and co-host Christie Copeland break down what it really takes to build and train a high-performing team. From developing consistent communication strategies to leveraging tech and creating dynamic handbooks, they share real-world insights that apply across sports, business, and beyond.

👥 Learn how to:

• Train employees effectively in any setting
• Communicate with clarity and consistency
• Build a scalable training framework
• Use your handbook as a living, evolving tool

Plus, get the inside scoop on their upcoming training workshop in Orlando!

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

🎧 In this episode of Paradigm Playbook, host Steve Cook sits down with Jason Bush, founder of a commercial real estate advisory firm serving the Carolinas. Together, they unpack how strategic real estate decisions can significantly impact a business's long-term growth and enterprise value. 📈

Jason explains the value of aligning real estate strategy with business goals—covering key topics like owning vs. leasing 🏠, sale-leaseback models 🔁, and how separating business and real estate entities can unlock greater valuation. He also shares takeaways from major brands like McDonald’s 🍔 and Chick-fil-A 🐔, highlighting how intentional capital allocation fuels sustainable growth.

Whether you're a business owner, investor, or entrepreneur, this episode delivers powerful insights on risk management, wealth-building, and the often-overlooked role of real estate in business strategy.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

In this replay of the Paradigm Playbook podcast, host Steve Cook and Dave Kozak break down the concept of intentional growth—and why it’s essential for building a sustainable business in the sports and entrepreneurship world.

You’ll hear:

• What Intentional Growth Really Means: How to avoid accidental progress and instead drive your business with clarity and purpose.
• Mindset & Vision: Why a growth mindset and long-term vision are non-negotiable for lasting success.
• Real-World Examples: From updating programming to leveraging technology, see how deliberate changes fuel expansion.
• Practical Advice: Tips for reinventing your business, identifying high-value customers, and using feedback to improve.
• Adapt & Innovate: How flexibility and creative thinking keep your business moving forward.

This episode is packed with actionable strategies for entrepreneurs who want more than growth—they want purposeful, lasting success.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

In this episode of Paradigm Playbook, host Steve Cook sits down with Ben Minardi, co-founder of Connectivity Systems, to break down the essentials of IT for small businesses. From selecting the right internet service provider to leveraging the cloud for efficiency and scalability, Ben shares expert guidance every entrepreneur should know.

The conversation also explores the future of connectivity—covering innovations like Starlink, VoIP, and other emerging technologies that are reshaping how businesses stay online and communicate.

💡 Whether you’re a small business owner looking to streamline operations or an entrepreneur planning for growth, this episode delivers practical strategies to keep your business connected and competitive.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

In this episode of Paradigm Playbook, we’re joined by the founders of StargazeX, a powerhouse social media agency transforming how sports businesses grow.

From humble beginnings as high school friends to running an agency that’s helping gyms, training academies, and youth sports organizations scale, Alex and Kevin break down what it takes to win in digital marketing today.

🎯 Inside the Episode:

• Why understanding parents' pain points is crucial for converting leads
• The secret to high-converting ad creative and messaging
• How Stargaze X uses automation to fuel long-term growth
• Tips for building a funnel that doesn’t just capture attention—but drives real revenue

Whether you're a sports entrepreneur, gym owner, or youth program leader, this conversation is packed with tactical takeaways to help you elevate your business through the power of social.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

In this episode of Paradigm Playbook, host Steve Cook talks with Dr. Lance Knaub—physical therapist, entrepreneur, and business coach—about scaling your business without sacrificing your health. Discover the importance of vision, personal assessment, and balancing work with life. Learn from Lance’s experience with private equity, plus insights on technology, outsourcing, and marketing to fuel business growth. Tune in for strategies to achieve both professional success and personal well-being.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

In this episode of Paradigm Playbook, host Steve Cook is joined by Matthew Becker, owner and founder of Gym Lawyers, PLLC, to break down the critical legal considerations every gym owner and sports entrepreneur needs to know. From business structures and waivers to property liability and staff policies, this episode is packed with practical legal wisdom tailored for the fitness world.

Whether you're opening your first gym or scaling an existing business, Matthew shares must-know legal tips to help you protect your assets, mitigate risk, and stay compliant.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube