Packaging Unboxd with Evelio Mattos Podcast Por The Packaging Design Podcast arte de portada

Packaging Unboxd with Evelio Mattos

Packaging Unboxd with Evelio Mattos

De: The Packaging Design Podcast
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Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices. Learn more: https://bit.ly/PUSubs581455 Arte
Episodios
  • How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208

    How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208
    Nov 5 2025

    In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media.

    Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling.


    Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content.

    You’ll learn:

    • The structural secrets behind influencer kits that go viral

    • How to layer unboxing moments for maximum retention

    • Why print finishes, materials, and afterlife design matter

    • How to turn a PR box into a media campaign

    Perfect for packaging designers, brand managers, and creative directors who want to make their next unboxing unforgettable.

    🎧 Listen now on Packaging Unboxd with Evelio Mattos.


    Work with EVELIO MATTOS www.IDPdirect.com
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    17 m
  • Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207

    Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207
    Oct 27 2025

    After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down.

    Why? Because AI changed everything.


    In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free.

    Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not pick up a camera ever again.


    You’ll Learn:

    • Why AI became the turning point after 30 years in business

    • How photography skills transfer to AI image generation

    • The real creative value behind “prompting”

    • How brands are responding to AI-made visuals

    • The future of design studios in the age of AI
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    44 m
  • Packaging Design Mistakes to Avoid | Ep 206

    Packaging Design Mistakes to Avoid | Ep 206
    Aug 27 2025

    DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/Are you making these packaging design mistakes?In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them.If you're a young packaging designer, a freelance creative, or a startup founder designing your first product, this episode is your playbook to avoid common (and costly) design errors. From bad color contrast to category code overkill, to Pantone and Adobe color licensing fails, these are the real mistakes killing shelf impact and brand success.
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    28 m
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I finally got into a packaging career after starting my job search right at the start of covid shutdown. It was hard to stay up to date with all the new packaging developments while I was working in other industries. I found your podcast and I've been catching up during my long commute, and I wanted to thank you for it.

Thanks to your podcast, I don't feel as out of the packaging loop as before. Your knowledge base and that of your guests is genuinely impressive, as is your ability to communicate that knowledge. We need more people like you in this industry.

Very enjoyable and information packed

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Evelio really has a talent for attracting the best in the industry when it comes to the knowledge they're willing to share. I've been listening to his podcast for a couple of months, and I can honestly say that each conversation I listen to turns into 4 more open tabs in my browser of topics, trends, or new ventures I've never considered before. Evelio is indirectly opening doors of opportunity for the company I work for, while also expanding my knowledge of label and product design every time I listen. Package designers need to be tuning in. Thanks, Evelio, and keep up the great work that you do!

I've learned something new with each episode!

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