PUMA's Mac McGuire

Today we have the pleasure of speaking with Mac McGuire – a Senior Product Line Manager at PUMA.

Mac focuses on high performance footwear. With over seven years in the industry, Mac has extensive experience managing product lines, bringing product innovations to market, and working on collaborative product drops with athletes, brands, and entertainment assets. 

In this episode, Mac discusses: 

• How he became the Senior Product Line Manager for men's performance footwear at PUMA.
• How he's seen consumer demand and interests shift over the years.
• How he identifies men's intricate running and training needs in his target markets.
• The best ways of identifying innovative technologies for a new product line he's creating.
• Collaborations he's managed with athletes, influencers and street brands and what made them successful.
• Projects he's working on now.
• Advice for people with fresh careers who are trying to be successful in this industry.

To learn more, visit sciessent.com/knowledge-hub.