PT’s Existential Crisis: What Now?

Episode Summary:

The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.

Whether you’re running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.

Takeaways:

• Loan caps ≠ death sentence. They might be the wakeup call PT needed.
• Creators are businesses now — and therapists can be both.
• Why risk reversal and "results in advance" is the most powerful offer you can make.
• How to build a $12K content machine in a single day.
• “People don’t buy because they’re afraid to fail again.” How to flip that.

Shoutouts:

Will Boyd, Dana, David Rouen, Drew (the A+ shooter ????), and every creator thinking bigger than a 9-5.