This week on the PSM Show, we’re bringing back one of our most impactful episodes while Deirdre and Damion are out at Amplify AEC.

Whether you lead interview prep or support it behind the scenes, this episode offers a powerful mindset shift: coaching is not about directing or fixing. It’s about creating emotional safety and helping people shine under pressure.

If you’ve ever coached a must-win team or sat through a feedback session that crushed more than it helped, this one’s for you.

Deirdre and Damion are both gearing up for SMPS Amplify, and with Damion serving as one of this year’s conference chairs, we’re giving them a little breathing room this week.

In the meantime, we’re bringing back a listener favorite: “Finding Your Why & Trusting the Process: Rethinking Goals.” Originally released in February, it’s one of our top-performing episodes—and for good reason.

Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polished or loud—it’s about showing up with consistency, clarity, and intention.

They explore how poise under pressure signals confidence, why language shapes perception, and how your physical presence—including in virtual meetings—affects how others receive you. Deirdre shares insights from coaching leaders across the AEC space and offers advice for those navigating early leadership roles, especially women and introverts.

This episode also touches on personal branding, emotional regulation, and the mindset shifts that help professionals move from reacting to leading. Whether you’re already in a leadership seat or aiming for one, this conversation offers guidance on how to carry yourself in a way that builds trust, influence, and long-term impact.

What does it take to lead with purpose, authenticity, and impact in the AEC industry? In this special episode of The PSM Show, co-host Damien Morris reflects on receiving the 2025 Leonardo Award from SMPS Los Angeles—a prestigious honor recognizing a career built on vision, creativity, and service.

Joined by co-host Deirdre Booth, Damien shares the personal and professional milestones that shaped his leadership journey, the mentors who inspired him, and the importance of lifting others along the way. From finding your strengths to building engaged teams, mentoring with intention, and creating meaningful change in your firm, this episode is full of real talk and practical insights for marketers at every stage of their careers.

What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today’s marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic partner at every level. Whether you’re leading a team or looking to grow into your next role, this conversation offers real guidance for building a meaningful and future-ready career.

What if your biggest career breakthrough isn’t about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Joanna Kozłowski, strategist, coach, and founder of Resolute Consulting, about how to take charge of your own growth—even when no one’s handing you the playbook. Joanna shares what it means to become an anthropologist of your own career, how to decode workplace culture, and why marketers need to connect professional development to business outcomes. With roots in adult education and a deep background in AEC marketing and BD, Joanna brings sharp insights and plenty of real-world advice for building confidence, telling better stories, and showing up with purpose.

Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping people show up as the best version of themselves. In this episode, Deirdre Booth and Damien Morris dive into how to coach the coaches by training leaders to give feedback that grows people instead of tearing them down. They explore what it means to coach with empathy, how to time feedback for maximum impact, and how to adapt coaching styles to different personalities. Whether you are leading interview prep or stepping into coaching for the first time, this conversation will give you fresh tools to support your teams when it matters most.