PR/etty Average Podcast Por Bayly PR arte de portada

PR/etty Average

PR/etty Average

De: Bayly PR
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A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

Ciencias Sociales Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas Relaciones
Episodios
  • From newsrooms to newsfeeds, with Genevieve Brammall

    From newsrooms to newsfeeds, with Genevieve Brammall
    Jul 23 2025
    Lucinda Bayly is joined by Genevieve Brammall, the media strategist leading News Corp’s push to integrate influencers beyond traditional marketing — positioning them as powerful channels for education, advocacy, and audience engagement. With deep experience shaping how major news brands connect with creators, Gen shares how she built the business case to elevate influencer partnerships from side projects to strategic drivers. Gen unpacks the convergence of creator culture and traditional media, exploring why affinity now outweighs authority in building trust, and how this shift is reshaping opportunities for brands, publishers, and PR teams. She offers practical advice on overcoming internal resistance, crafting social-first tones of voice, and leveraging the credibility of established media to enhance influencer-led campaigns. The episode also dives into broader industry challenges — from the ongoing trust crisis facing traditional media to the rising expectations of digital audiences. Gen shares candid reflections on lessons learned from bridging these worlds, and what every PR professional should keep in mind when developing campaigns that combine the reach of creators with the reliability of mainstream media.Connect with Genevieve Brammall: https://www.linkedin.com/in/genevieve-brammall/

    Follow us on IG: https://www.instagram.com/baylypr/

    Follow up on TikTok: https://www.tiktok.com/@baylypr

    Visit our website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
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    44 m
  • All the internet girlies are pop stars now

    All the internet girlies are pop stars now
    Jul 7 2025

    This week on PR/etty Average, we’re joined by our Social Media & Content Executive, Teagan, for her podcast debut. Soph kicks things off with a classic round of blind Q&As—because what better way to welcome a new co-worker than with a little friendly interrogation? We also dive into our favourite cultural shift right now: the "internet girl to pop star" pipeline - think Addison Rae, Sabrina Carpenter, Olivia Rodrigo, and the wild, brilliant PR transformations that took them from so-called "cringe" internet personas to full-blown pop culture icons. Expect some laughs, a few lightbulb moments, and the usual rollercoaster of tangents. Just another classic week at BPR HQ.

    Follow us on IG: https://www.instagram.com/baylypr/?hl=en

    Follow us on TikTok: https://www.tiktok.com/@baylypr

    Visit our Website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Más Menos
    36 m
  • The new rules of media with Gemma Acton

    The new rules of media with Gemma Acton
    Jun 23 2025
    In this episode of PR/etty Average, Lucinda Bayly is joined by Gemma Acton, one of Australia's most respected media and finance voices, for a wide-ranging and insightful conversation on the ever-changing landscape of journalism — and how PR professionals can meaningfully adapt. With a career spanning global finance, broadcast journalism, and newsroom leadership at Seven Network, Gemma shares her perspective on the digital-first shift, the rise of social platforms as story sources, and the increasing importance of relevance and timing in media pitching. She offers practical advice on how PRs can better understand newsroom demands, choose the right journalists for the right angles, and build enduring, respectful relationships in an era of shrinking newsrooms and non-stop cycles. The episode also explores deeper industry challenges — from the emotional toll of frontline reporting to the exodus of early-career journalists into comms roles. Gemma speaks candidly about the resilience and passion required to build a long-term career in journalism, and the growing value of community-first storytelling across platforms like podcasts and social media.

    Gemma Acton's website: gemmaacton.com

    Follow us on IG: https://www.instagram.com/baylypr/
    Follow up on TikTok: https://www.tiktok.com/@baylypr
    Visit our website: https://www.baylypr.com/
    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Más Menos
    45 m
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