PR and Fundraising: Working Together to Raise Your Profile and Revenue

Are your fundraising and PR efforts working in harmony—or getting in each other’s way?
In this episode of the Rainmaker Fundraising Podcast, Andrew Olson sits down with Jessi Marsh, Senior Director of Creative Strategy at DickersonBakker, to explore how public relations and fundraising can support each other for greater impact. Jessi shares practical strategies for building media relationships, positioning your nonprofit as a thought leader, and coordinating PR efforts to elevate donor engagement. From crisis response to calendar planning to election-season storytelling, you’ll learn how to use the media to raise both your visibility and your revenue—without stepping on your fundraising team’s toes.

Chapters

• (00:00:00) - The Intersection of Public Relations and Raising Money
• (00:01:22) - How to Manage Public Relations?
• (00:02:56) - What is a Press Release?
• (00:04:34) - How to Plan Your Public Relations Plan
• (00:09:34) - Are You Needing a News Media Presence?
• (00:10:39) - How to Promote Yourself as a Thought Leader
• (00:12:51) - The 90 Day Leaders' Journey Email Course
• (00:14:10) - How to Leverage Public Relations to Support Fundraising
• (00:20:48) - How Do Non-profits Compete During an Election Season?
• (00:22:32) - Inflation and domestic violence
• (00:23:57) - What Do You Say to Nonprofit Leaders Who Are Afraid to
• (00:27:09) - Responsive PR for Israel's Crisis
• (00:33:11) - Jennifer Marsh and Jesse Baker on Public Relations
• (00:35:39) - A Few Favors for the Rainmaker