PR & Marketing

What is PR and Marketing - a look at the traditional approach and then a discussion of how Lyndon is turning that approach upside down.

There were a couple of technical issues from 30:00 to 31:50 resulting in some overlapping voices. Once past this section everything is back to normal.

• Public relations is the process of building strong mutually beneficial relationships between a stakeholder and an organization.
• Marketing is getting people to do things that have a commercial value.
• We talk about how a small business can get PR and Marketing without the deep pockets of a large conglomerate. And how your company website can be utilized in this area.
• Relationship strength and mode of communication is very important.

Show Links

• Startup PR, Marketing & Publicity – The Future is Lean
• The Lean Communications Framework
• Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising

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