Artificial intelligence is changing the way we do business, but it's still the Wild West. This week Dan and Donnie welcome Bennett Borden, CEO of Clarion AI Partners, who shares his expertise as an AI lawyer and data scientist. He covers how to responsibly implement policies for using AI — which he calls the most transformative technology since electricity — in pest and lawn companies.

The One Big Beautiful Bill Act was signed into law on July 4. This week on PMP Industry Insiders, Dan and Donnie discuss what the tax and operational impacts will be for pest control companies and their owners.

Welcome to Insiders Rewind — Recapping June!

✅ Episodes from June: 229 - What’s Trending in Commercial Insurance?

230 - Untapped Talent: How a VA Can Help You Grow

231 - The Biggest Marketing Mistakes We See

232 - From Authority to Ownership: Leadership from the Trenches

A HUGE shout to our sponsors!

Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours!

PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control.

VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/

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In this episode, Coalmarch's Janelle Lucas digs into the top marketing missteps made by pest and lawn companies. From ignoring local SEO to under-investing in branding, she uncovers what successful operators are doing differently.

This week Seth Watson joins Dan and Donnie to share what it takes to successfully incorporate virtual assistants into pest control operations. As the owner of Arete Pest Control and Focus Virtual Assistants, Seth shares first-hand lessons learned, common pitfalls and details about costs, communication strategies, legalities and more.

PestSure's Todd Burke joins Dan and Donnie this week to give an update on the commercial insurance market. He covers various challenges, including auto insurance difficulties, the rise in private equity-funded claims and adequate umbrella coverage limits, and provides recommendations for pest business owners regarding insurance coverage.