Join us on the PGA Players' Podcast as host Aaron Goldberg sits down with world renowned mental performance coach Brian Cain for a masterclass in building the mindset of elite golfers.

Brian breaks down what separates talent from true professional excellence, revealing the daily routines, core principles, and proven strategies that sustain peak performance and resilience on tour.

Brian also shares stories from his work across multiple sports—including powerful lessons on habit formation, accountability, and turning challenges into growth. Whether you're striving to climb the rankings or looking to make your best the new baseline, this episode delivers the tools and inspiration to elevate your game.

Connect with and follow Brian

• Website: https://briancain.com/
• Podcast: https://podcasts.apple.com/us/podcast/mental-performance-daily-with-brian-cain/id1578012159
• Instagram: https://www.instagram.com/briancainpeak/
• X: https://x.com/BrianCainPeak
• LinkedIn: https://www.linkedin.com/in/briancainpeak
• YouTube: https://www.youtube.com/channel/UC3Cep_ZMSbOtevghwsVZAiQ

Connect with and follow us

• Website: https://www.athletefamilyoffice.com/
• Instagram: https://www.instagram.com/awmcapital/
• LinkedIn: https://www.linkedin.com/company/awmcapital/
• YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEA
• X: https://twitter.com/awmcapital
• Facebook: https://www.facebook.com/awmcapital/

Chapters
(00:00) From Talent to Consistent Excellence
(04:02) Making Your Best Day Baseline
(05:16) Defining Your Mission, Vision, and Principles
(11:39) Designing Effective Routines and Transitions
(23:50) Building and Adapting the Ideal Day
(29:07) Tracking Habits and Self-Accountability
(36:25) Sustaining Success and Redefining Goals

In this episode, Aaron welcomes Cory Jez, founder of TourIQ, to discuss how advanced data is transforming the way PGA Tour professionals approach their game. Cory pulls back the curtain on the power of analytics, from building player-specific strategies and practice routines to uncovering surprising truths hidden within golf stats. Learn how the right data can sharpen practice, inform smarter decisions, and ultimately elevate performance on and off the course. If you want to understand what it means to treat your game like a business, this conversation is your first step toward a true competitive edge.

Follow Cory and TourIQ
Cory Jez: https://www.linkedin.com/in/coryjez/
TourIQ: https://www.tour-iq.com/

Connect with and follow us
• Website: https://www.athletefamilyoffice.com/
• Instagram: https://www.instagram.com/awmcapital/
• LinkedIn: https://www.linkedin.com/company/awmcapital/
• YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEA
• X: https://twitter.com/awmcapital
• Facebook: https://www.facebook.com/awmcapital/

Chapters
(00:25) Journey from NBA analytics to PGA Tour
(04:40) Applying analytics in golf
(09:40) The player as CEO and integrating analytics
(11:00) Structuring efficient practice and preparation
(16:20) Intentional practice and gamification
(21:10) Using ShotLink and contextual data analysis
(28:30) Designing data-driven interventions and improvement
(41:10) Course-specific preparation and practice planning
(54:20) Adapting analytics for college players and teams

In this episode, host Aaron Goldberg welcomes Brendan von Doehren, Vice President at the PGA Tour and Executive Director of PGA Tour University, for an in-depth conversation about the evolution of PGA Tour U and its transformative impact on the pathway from college golf to the pros. Brendan shares insider stories and expert perspective on the program’s origins, the new talent pipeline, and the innovative Accelerated Program that fast-tracks rising stars. With personal anecdotes and data-driven insights, this episode reveals how PGA Tour U is changing the game for athletes and reshaping the future of professional golf. Whether you’re a player, coach, or fan, you’ll find plenty of reasons to tune in and learn about golf’s newest gateway to the PGA Tour.

Connect with and follow us
• Website: https://www.athletefamilyoffice.com/
• Instagram: https://www.instagram.com/awmcapital/
• LinkedIn: https://www.linkedin.com/company/awmcapital/
• YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEA
• X: https://twitter.com/awmcapital
• Facebook: https://www.facebook.com/awmcapital/

Chapters
(00:04) Origins and Vision of PGA Tour U
(02:16) Influence of Other Sports and Draft Models
(04:40) Building a Transparent Pathway to Pro Golf
(06:03) Global Impact and International Player Opportunities
(07:46) Expanding Membership Benefits and Player Transition
(13:23) Introduction and Impact of the Accelerated Program
(22:57) PGA Tour Leadership Support and Business Evolution
(28:48) Coach and University Feedback on PGA Tour U
(31:13) Alumni Success Stories and Lasting Influence