PESO: Paid Earned Shared and Owned Media with Gini Dietrich

Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. • Breaking down the silos between these essential media types • Pairing 2 elements of PESO to get rolling • The future of the model Join us over on the Social Geek podcast (https://www.socialgeekradio.com) for part 1 of our conversation available now. Special Guest: Gini Dietrich.