As the calendar year closes out, Eden Ratliff sits down with Brandon Ford and Dave Pribulka to talk about strategic planning in the real world: not as a glossy document, but as a working “rudder” for budget decisions, priorities, and day-to-day execution.

They dig into the tension between aspirational goals (the “why”) and cross-offable action steps (the “how”)—including how to avoid plans that sound inspiring but don’t translate into steps, owners, timelines, or resources.

Along the way, they compare planning approaches in large and small communities, debate when to use consultants vs. doing the work in-house, and talk honestly about what happens when boards turn over and want to toss the plan on the shelf.

Generation on the Rise is produced by Nancy Hess and features Eden Ratliff (Middletown Township Manager, Bucks County PA), Brandon Ford (Lower Merion Assistant Township Manager, Montgomery County PA, and Dave Pribulka (Bellefonte Borough Manager, Centre County PA)

Subscribe to MuniSquare on Substack and sign up for the Generation on the Rise feed.

00:00 - Welcome & Year-End Check-In

00:01 - Episode Introduction: Strategic Planning

00:02 - Brandon's Love/Hate Relationship with Strategic Planning

00:03 - The Chicken or Egg Debate: Aspirational vs. Practical

00:04 - Dave Introduces "Cross-Offable" Action Steps

00:05 - The Comp Plan vs. Strategic Plan Hierarchy Debate

00:07 - Eden's Cascade Model: How Plans Connect

00:08 - Lower Merion's Annual Priorities Workshop Process

00:11 - Strategic Planning for Small Communities

00:15 - Dave: Small Communities Need It MORE

00:17 - Brandon's Reality Check: Need vs. Resources

00:18 - In-House vs. Hiring Consultants

00:20 - Dave on Pros and Cons of Each Approach

00:22 - Eden's Charlottesville Story: Third-Party Facilitation

00:24 - Most Memorable Planning Experiences

00:26 - Eden's 112-Person Strategic Team: "Planning Is Messy"

00:28 - Strategic Plans Cannot Replace Policy Process

00:30 - The Big Question: What When Boards Throw Out Your Plan?

00:31 - Defining AMI and ALICE (Housing Affordability Context)

00:34 - Dave: Sometimes Things Just Change

00:35 - "Failing to Plan Is Planning to Fail" - True or False?

00:37 - Emergency Planning Discussion

00:38 - Dave's Key Insight: Strategic Plans Give Managers "Cover"

00:40 - Final Wisdom: Planning for Communities of All Sizes

00:41 - Closing & Where to Listen

In this episode of ‘Generation on the Rise’, the hosts Dave Pribulka, Eden Ratliff, and Brandon Ford “go there” to unpack the inherent biases present in local government, and how it can impact decision-making processes.

They explore how biases affect hiring practices and public policy formation, emphasizing the need for a culture of challenge and building perspective in leadership. The conversation also touches on the impact of confirmation bias and the necessity of engaging with voices from outside familiar turf to challenge the status quo.

Chapters

02:51 The Meaning Behind ‘Generation on the Rise’

12:06 Understanding Bias in Local Government

23:47 Bias in Hiring Processes and Practices

28:27 Navigating Education Choices in Suburban Life

29:41 Blind Reviews and Bias in Hiring

31:35 The Importance of Diverse Perspectives

33:17 Creating a Culture of Disagreement

35:01 Affinity Bias in Team Dynamics

37:47 The CAO and Assistant Relationship

42:54 Confirmation Bias in Municipal Management

54:58 The Impact of Experience on Management Bias

59:22 Bias in Public Policy Formation

In this episode, Brandon Ford leads the conversation with co- hosts Eden Ratlif and Dave Pribulka. They discuss the challenges of work-life balance in local government, touching on public comment dynamics, the pioneering leaf blower ban initiative, and the importance of personal life beyond work. They explore generational differences in work expectations, the impact of remote work policies, and the recent implementation of a paid parental leave policy. The conversation emphasizes the need for boundaries and support in achieving a healthy work-life balance.

Highlights include: why culture starts at the top (and why “first in, last out” can quietly poison a workplace), why “email jail” keeps people from fully unplugging, what it looks like to structure remote work without creating resentment, and a concrete example of a benefits move that actually supports families: a 12-week paid parental leave policy that includes birth, non-birth parents, adoption, and foster adoption.

Hosts Dave Pribulka, Eden Ratliff, and Brandon Ford, candid talk about shaping your team in your municipal organizations.

They explore the essential roles needed in local government, the importance of dedicated HR departments, and the challenges of managing diverse personalities within teams. The conversation delves into the hiring process, community engagement in recruitment, and the dynamics of leadership, emphasizing the need for a balance between doers and thinkers.

TAKEAWAYS

• HR is crucial for understanding municipal dynamics.
• Community engagement is vital in the hiring process.
• The role of the police chief can significantly impact management.
• Home Rule Charters allow municipalities to create their own regulations.
• Public safety funding is often misallocated in municipalities.
• Dedicated HR departments can enhance employee wellness and education.
• Managing doers and thinkers requires different strategies.
• Building relationships with new leaders is essential for team cohesion.
• Internal service departments play a key role in supporting operations.
• The hiring process should focus on culture fit and qualifications.

🎧 This episode of PCC Local Time is part of the APMM Series, featuring conversations with Pennsylvania’s municipal managers and leaders about the evolving practice of local government.

In this episode, I talk with Brittany Forman, Manager of Media Borough in Delaware County, Pennsylvania, about what it takes to build — and preserve — a strong sense of place in a small community that has suddenly become a regional magnet.

Brittany walks us through Media’s evolution from a struggling commercial district in the 1990s to today’s walkable, lively, “everybody’s hometown,” complete with trolleys, a regional rail station, an energetic restaurant district, and a deep environmental ethic.

Listeners will hear a grounded, practical conversation about what local leaders can control, what they can influence, and what they simply need to adapt to as their communities change.

This episode is for municipal managers, planners, elected officials, and anyone wrestling with growth, affordability, and the tension between tourism appeal and local character.

Brittany Forman

APMM

PCC Local Time on MuniSquare

00:00–01:10 — Opening & Purpose

I introduce Brittany and set the stage: a conversation for municipal managers and elected leaders about transformation and sense of place.

01:10–04:00 — Brittany’s Path to Media

Her career in HUD, Norfolk, mayor’s office, planning, private-sector consulting — and how Media’s economic development plan brought her to the borough.

04:00–06:00 — Living and Working in the Same Community

Why Media feels like the right fit and what it's meant to be embedded in the place she serves.

06:00–08:30 — “Everybody’s Hometown” & The Trolley

We discuss Media’s iconic branding, its historic trolley system, and early investments that anchor identity.

08:30–11:00 — Media’s Built Form & Good Bones

Grid layout, transit access, mixed housing types, courthouse activity, and how the borough’s size (¾ sq mile) shapes everyday life.

11:00–13:30 — Media’s Recovery Story

The 1990s: crime, vacancies, and disrepair — and how Mayor McMahon and elected officials actively recruited businesses and built events that revived the town.

13:30–15:30 — A Full Calendar: 30+ Annual Street Closures

Brittany describes Dining Under the Stars, seasonal festivals, parades, and weekly programs that create social cohesion.

15:30–18:00 — Parks, Environmental Ethos & Regional Connectivity

Media’s strong environmental culture, parks investment, and the importance of looking to adjacent municipal assets.

18:00–21:00 — Housing Pressure & Becoming a “Victim of Success”

Demand outpacing supply, luxury units, price spikes, first million-dollar home, and concerns about seniors and young families.

21:00–23:30 — Media’s Affordable Housing Strategy

Vision: a place where residents can access housing at every stage of life.

Focus areas: households under $75k, seniors, zoning changes, office conversions.

23:30–26:00 — Preserving Character While Welcoming Growth

Placemaking investments (Plum Street Mall), creating “third places,” and designing for...

🎧 This episode of PCC Local Time is part of the APMM Series, featuring conversations with Pennsylvania’s municipal managers and leaders about the evolving practice of local government.

Follow APMM on LinkedIn and Read more at APMM.net

In this episode of the APMM Series, produced in partnership with PCC Local Time, Nancy J. Hess and Dr. Martin Carcasson explore how local government leaders can shift from problem-solvers to systems builders. Together, they trace how small shifts in process — better questions, framing, and facilitation — can profoundly affect trust and decision-making in communities.

Dr. Martin Carcasson is a professor of Communication Studies at Colorado State University and the founding director of the Center for Public Deliberation (CPD) — a university-community partnership that helps local governments, school districts, and civic organizations improve how they talk about complex public issues.

Martin’s work draws from communication theory, social psychology, and systems thinking to design better public conversations about “wicked problems” — the issues that have no simple or permanent solutions.

He has collaborated extensively with the Kettering Foundation, the National Civic League, and the International City/County Management Association (ICMA), where he’s trained city managers and superintendents to act as deliberative systems leaders.

In his words:

“If city managers see themselves as systems leaders — deliberative systems leaders — their job is to get a sense of how this system works, and then figure out how to intervene in this system to improve it.”

More resources from Dr. Martin Carcasson:

CPD resources page and my youtube channel

Martin distinguishes debate, deliberation, and dialogue.

A live example of tough conversations and what universities can learn.

Nancy frames the skepticism many leaders have: “Do we really need all these meetings?”

Martin connects it to wicked problems and shared goals

Why we resist nuance — and how public processes often make this worse.

Hosts Dave Pribulka, Eden Ratliff, and Brandon Ford, are joined by Nancy Hess for a candid talk about what real change management looks like in local government. They explore how trust, timing, and human connection shape change — from labor negotiations to leadership teams to community-driven expectations.

A double header this week… be sure to check out the chat for this week’s show!

Subscribe to MuniSquare.Substack.com where you can find Generation on the Rise and PCC Local Time podcast episodes along with lots of other local government content!

02:00 – 10:00 - What change management really looks like: buy-in, communication, and shifting expectations.

10:00 – 18:00 - Real-world examples: labor negotiations, labor dynamics, and the conditions that make change possible.

18:00 – 25:00 - External forces: AI, community pressure, and unexpected participation.

25:00 – 33:00 - Pacing and leadership: slowing down on purpose, avoiding rushed decisions, emotional intelligence.

33:00 – 42:00 - Trust, vulnerability, and the “blockbuster questions” that unlock better decisions.

42:00 – 44:00 - Wrap-up: reflections and close.

Fresh from the ICMA Conference in Tampa, the Generation on the Rise crew dives into how to draw the line between leadership and politics. Eden reflects on his ICMA session about rebuilding trust after a $3.2 million fraud case, while Dave and Brandon unpack what it means to stay apolitical and human in a world where expectations sometimes conflict with professional ethics. From the emotional side of management to candid talk about boards, boundaries, and values, this episode captures the nuance and humor of a profession in flux. Join hosts: Dave Pribulka, Brandon Ford, Eden Ratliff.

Check out more content like this and PCC Local Time at MuniSquare@Substack.com