We sit down with Britt Ducroz—private S&C consultant, four-time Olympic cycle coach with Great Britain Diving (Rio, Tokyo, Paris, LA), and former college director—to talk about what it actually takes to make elite athletes 1% better, why the consulting side changes everything, and how to build a coaching eye that no data can replace.

In this Playbook:

• Wringing out a dried cloth: When your athletes have been exposed to everything, percentages stop working. Britt's solution — go deeper into force production. Using VBT beyond just velocity, he tracks rate of force at 100 and 200 milliseconds to find where athletes are losing output, and builds back from there. Power production wins. Force absorption and transfer is the separator.
• Diving's hidden demands: Everyone talks about the jump. Britt calls it the dessert of an eight-course meal. The real work is entry: athletes are hitting the water at speed, on their hands, in an overhead position — over and over. His approach: heavy investment in shoulder stability, mid-to-lower trap, subscap, cervical-thoracic (CT) spine range, and absorb-and-transfer capacity. If the CT range drops below a certain marker, they're not going off 10 meters. Full stop.
• The four-year grind: An Olympic cycle isn't a season — it's a career compressed into four years, stair-stepping toward one moment. Britt breaks down the Olympic low (the dopamine crash that hits when the Games close), how he resets between cycles, and why he uses the Olympics to reframe urgency for his college athletes: you get four years. These athletes wait four for one shot.

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TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Britt's Social:

Instagram — @train4success20

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠mannysilveira@primitiveathletix.com⁠

We sit down with Dr. Jackson Morris—Coach Mo, Director of Football Performance at Coastal Carolina University—to talk about what actually builds winning programs: culture, relationships, and the relentless pursuit of excellence both on and off the field.

In this Playbook:

• Four years for the next 40: Mo's mission isn't just rings and diplomas — it's developing leaders. His framework: attitude, discipline, accountability, and love. When every coach, every position staff member, and every athlete speaks the same language, you stop managing individuals and start building a team.

• Brilliant in the basics: Mo's training philosophy is bastardized conjugate — submaximal, intentional, and sport-specific. His take: a lighter load with great intent beats grinding through a max effort single every time. Best ability is availability. The healthiest team at the end of the year has the best shot at winning.
• Coach's eye over data collection: Force plates, GPS, and questionnaires all have a place — but Mo's biggest evaluation tool is still watching his guys walk in the door. Subjective and objective data tell you the dosing response. The relationship tells you the why.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Mo's Social:Instagram — @coach_mo_66

Manny's Social:Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: mannysilveira@primitiveathletix.com

We sit down with Raven Chance—Towson University strength & conditioning coach (baseball + football)—to talk about what actually matters when you walk into a program start-of-season: buy-in, auto-regulation, and building systems that keep athletes healthy and confident.

In-this-playbook

• In-season baseball when you’re the “new coach”: Raven joined Towson right as baseball kicked off—long season, heavy travel, and zero pre-existing trust. Her priority isn’t chasing PRs; it’s getting them through the season healthy, keeping the weight room positive, and earning enough buy-in to still hit meaningful stimuli (heavy/fast, low volume) without scaring guys who “play tomorrow.”

• Auto-regulation that builds trust (Perch + feedback): With no established percentages and daily fatigue swinging wildly, Raven leans on real-time bar speed feedback to guide loading. The constant external cueing (“blue/gold/red” + beeps) helps athletes understand she’s not guessing—and lets her keep intensity where it needs to be while controlling volume so they stay fresh for games.

• Simple systems for chaos: group lanes + QB “plus ones”: Raven lays out clear in-season lanes (starting pitchers, low-inning guys, position players/bullpen) so everyone knows the plan—and keeps low-inning guys from “getting greedy” and wrecking themselves with extra volume. On football, she adds short, targeted QB plus-one work (shoulders/T-spine/core/stability) without pulling them away from the main team training, building durability while keeping the foundation general and strong

  
  

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

  Coaches, revolutionise your training programs with their cutting-edge platform. Create and customised workouts, track progress, communicate effortlessly, and analyse performance data-all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

  Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

  
  

  Raven's Social:

  Instagram - @_coachraven_

  
  

  Manny' Social:

  Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

  Enquiries:

  mannysilveira@primitiveathletix.com