P387 CPG Product Develop Product Managers Are Critical to Innovation Success

This is drawn from an article published by McKinsey. Successful innovating in CPG like companies is extremely challenging and difficult, as I know from my own experience being in CPG companies as an executive for 26 years. This article points out the very important and critical role that a product development product manager plays. It covers the challenges they face and how they can be overcome, including the critical roles they need to lead and facilitate.
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