In Part 2, Heath Holmes shares the leap from corporate leadership to entrepreneurship, breaking down how he built a scalable, high-ticket service business by identifying unmet customer needs. This episode covers starting lean, choosing the right marketing channels, pricing early work for learning—not profit—and tracking ROI. Heath also explains why “duplicate, don’t delegate” matters and how data, customer experience, and purpose drive sustainable growth.

Heath Holmes shares his unconventional business journey—from managing a pest control branch to helping build a standout moving company and stepping into executive leadership roles across multiple industries. In Part 1, Heath breaks down how learning KPIs, forecasting, and operational fundamentals created massive career leverage—even after unexpected setbacks. This episode explores leadership under pressure, the power of knowing your numbers, and why unglamorous industries often create the biggest opportunities.

What happens when a college quarterback’s biggest wins aren’t on the field?

In this episode, former UAB quarterback Thomas Cox shares the unfiltered story of stepping into the spotlight unexpectedly, beating ranked opponents, and learning what prepared leadership really looks like—then walking away from football to build multiple successful businesses.