Join @tracy fryer from @designstudioperth and @michael kerr as we explore the art of branding. Tracy shares her journey from a creative entrepreneur to a branding expert, offering valuable insights into how small businesses can craft a compelling brand identity. Learn about the essential elements of branding, the importance of understanding your target audience, and how a strong brand can drive business success.

Key Highlights:

1. Tracy's entrepreneurial journey and the birth of Design Studio Perth
2. The three pillars of effective branding: messaging, visual identity, and media.
3. Real-world examples of branding success and challenges.

Takeaways:

Brand Identity as a North Star: A well-defined brand identity serves as a guiding compass for all marketing efforts, ensuring consistency and clarity in messaging and visuals.

Understanding the Ideal Client: Identifying and focusing on your ideal client is crucial for creating a brand that resonates and attracts the right audience, leading to more effective marketing strategies.

Beyond Logos: The Three Pillars of Branding: Successful branding encompasses messaging, visual identity, and media, all aligned to create a cohesive and compelling brand presence.

Branding as a Growth Catalyst: A strong brand not only differentiates a business in a crowded market but also adds value, enhancing business growth and sustainability.

Emotional Connection and Trust: Branding is about evoking emotions and building trust with your audience, which can lead to increased loyalty and long-term success.

Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@Michael Kerr and @Graham Stephen, founder of @BizVal Global, discuss #businessvaluation for small and medium enterprises (SMEs). With "85 to 95% of small businesses not sellable" we discuss the imperative for owners and advisers to understand business value today so they can begin proactively increasing it from tomorrow.

Graham explains why forward-looking valuations are the key to helping business owners make informed decisions.

They explore Graham's journey into entrepreneurship and his fascinating global perspective on business valuation,

Takeaways

• Business valuation is often overlooked until a sale is imminent.
• Many business owners do not understand the true value of their business.
• Regular valuations can help business owners make informed decisions.
• Owner dependency is a critical factor in business valuation.
• Valuation should be a forward-looking process, not just historical.
• Understanding cash profits is more important than revenue figures.
• The compliance aspect of valuation can limit its effectiveness.
• Data accuracy is essential for credible valuations.
• Removing red tape can foster a better environment for SMEs.
• Access to funding is crucial for small business growth.

Chapters

00:00 Introduction to BizVal Global and Its Purpose

02:32 Graham's Journey to Entrepreneurship

05:27 Understanding Business Valuation Importance

08:43 The 85% of Unsellable Businesses

12:13 Global Perspectives on Business Valuation

14:25 Choosing the Right Valuation Approach

18:43 The Valuation Process Explained

21:40 Key Valuation Drivers for Business Owners

24:39 The Role of Accountants in Valuation

27:36 Valuation Multiples and Their Implications

30:39 Understanding Business Valuation: Buyers and Multiples

34:30 The Impact of Business Age and Owner Dependency

38:33 Mitigating Risks: Insurance and Business Preparedness

39:28 Data Sources and Valuation Challenges

43:21 Valuation Process: A Comprehensive Approach

49:23 Valuation Gaps: Realistic Expectations and Deal Structures

52:10 Improving Australia's SME Landscape: Key Recommendations

@kerrcapital

Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

In this conversation, @Michael Kerr and @Amy Christopherson, founder of @Grounded HR, discuss her pathway into small business ownership, the importance of HR in small businesses, and the challenges faced by business owners.

They explore the significance of leadership in employee engagement, navigating difficult conversations, and building a positive workplace culture. Amy shares insights on #exit planning, #employee ownership, and the impact of #remote work on business operations. The discussion emphasizes the need for a growth mindset and the importance of focusing on people within organizations.

Takeaways;

• Amy started Grounded HR while traveling Australia.
• HR should be accessible to small businesses from day one.
• Disengaged employees can sacrifice profit.
• Business owners need to learn people management skills.
• Difficult conversations are acts of kindness.
• Small gestures can build a positive workplace culture.
• Remote work has changed employee expectations.
• Exit planning is crucial for business resilience.
• Employee ownership can be a viable transition strategy.
• A growth mindset is essential for business leaders.

Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au