I did something bold on April Fools Day. I told the internet I was quitting branding to become a "mattress actress." The link in my bio went to a fake landing page. The engagement was insane. The DMs were chaotic.

And I got zero sales.

In this episode, I'm unpacking the whole experiment. What worked, what didn't, and why I'd do it again in a heartbeat.

You'll learn:

• Why engagement doesn't always equal conversion

• The difference between a joke and a funnel

• How to take risks without burning your brand

• Why "failing boldly" is better than "succeeding quietly"

If you've ever been scared to post something "too much," this one's for you.

Mentioned in this episode:

• The April Fools post that went… somewhere

• My very last-minute, 11pm planning session

• The landing page that made people laugh (but not buy)

Ready to stop hiding and start owning your too much?

https://geminicreativestudio.com.au/challenge

Join the challenge

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

This week Loren goes behind the scenes and talks about what it was like working with Laura and Emma from My Mummy in Branding Mastery. She talks about the lessons learnt and what she is looking forward to in the future of Gemini Creative.

Links mentioned:

https://geminicreativestudio.com.au/challenge

https://mymummy.com.au/sales-mastery

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

What if "professionalism" isn't the key to success—but the thing holding you back?

In this episode, I'm dismantling the lie that's kept female entrepreneurs small, quiet, and forgettable for decades. We're talking about where "professionalism" came from (spoiler: it wasn't built for us), what it's costing you (money, energy, and your dream clients), and what actually works instead.

If you've ever been told to "tone it down," "be more professional," or "soften your messaging," this episode is for you.

RESOURCES MENTIONED:

🔥 Own Your Too Much Challenge – 5 days, live coaching, workbook, and a community of women doing the same work. Join here: https://geminicreativestudio.com.au/challenge

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

Here's something nobody tells you about building a brand: if everyone likes you, you're doing it wrong.

I know, I know—it goes against every "be nice" button our mothers sewed onto our little girl cardigans. But the truth is, trying to be universally liked is the fastest path to being universally forgettable.

In this episode, I'm making the case for polarisation as positioning. We're talking about:

• Why your "too much" traits are actually your competitive advantage

• The clients you're scaring away (and why that's a GOOD thing)

• How to use your most controversial opinions as a filter for dream clients

• The difference between being polarising and being an asshole (yes, there's a line)

• Real examples of brands that win because some people HATE them

If you've ever been told you're "a lot" and felt a twinge of shame about it, this episode is your permission slip to weaponise that shit.

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

You know that feeling when your brand just feels... off? Like you're wearing someone else's clothes?

That's what happens when you build a brand based on what's "working" in your industry instead of what's true for YOU.

In this episode, I'm introducing the 7 brand archetypes I've developed over 6 years and 200+ clients—a framework to help you figure out who you actually are in business (not who you think you "should" be).

We're covering:

• Why your brand archetype matters (beyond just "fun quiz")

• The 7 archetypes: Soft Minimalist, Aperol Dreamer, Disciplined Daydreamer, Cosmic Rebel, Velvet Vixen, Timeless Powerhouse, and Bold Visionary

• The vibe, aesthetic, and "you know you're this if..." for each one

• The sticking point for every archetype (so you don't fall into the trap)

• How to find YOURS and start building a brand that finally fits

Grab a notebook. This one's a roadmap.

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

Ever feel like you're working twice as hard for half the money?

You're not imagining it. You're paying the Beige Tax—the invisible fee that safe, forgettable brands charge in the form of lower prices, bargain-hunting clients, and constant hustle.

In this episode, I'm breaking down:

• What the Beige Tax actually is (and why you're probably paying it)

• Why women are trained to play small (and how that shows up in your brand)

• The exact three steps to stop paying the tax and start charging what you're worth

Plus, a client story that'll make you do the math on your own business—and possibly get a little pissed off. (Good. Pissed off people take action.)

If you're tired of blending in and ready to build a brand that actually backs up your prices, this one's for you.

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

I've been told I'm too loud. Too opinionated. Too intense. Too much. And you know what? They were right. I am too much—for THEM. But for my clients? I'm exactly what they've been searching for.

In this episode, I'm sharing the specific "too much" traits I've been told to hide, how I turned them into my business superpower and competitive advantage, and how you can do the exact same thing with whatever you've been suppressing.

What we cover:

• My "too much" origin story (from corporate code-switching to owning my chaos)
• What "too much" actually means (hint: it's code for "you're making me uncomfortable")
• How your "too much" traits are actually business strengths (with real examples)
• The difference between "likeable" and "unforgettable" (and why unforgettable is RARE)
• How I weaponised my intensity, opinions, and chaos into premium positioning
• 3 exercises to find YOUR "too much" superpower and make it visible

Key takeaway: Your "too much" isn't a flaw—it's your differentiation. The world doesn't need you to shrink. It needs you to take up MORE space, be LOUDER about who you are, and attract the people who've been desperately searching for your exact energy.

Listen if: You've ever been told you're too much (too loud, too opinionated, too intense), and you're ready to turn that into your business advantage instead of apologising for it.

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

This podcast used to be called "Design Like You Mean It." Safe. Forgettable. Fine. But I'm done playing it safe—and you should be too.

In this episode, I'm pulling back the curtain on why I rebranded, what it cost me to keep playing small, and why your rebrand (whether it's your business, your messaging, or your whole life) might be the most important thing you do this year.

What we cover:

• Why my old podcast brand was attracting tire-kickers instead of dream clients
• The real cost of playing small (spoiler: it's not just money—it's energy, impact, and your sanity)
• How "being bold once you're successful" is actually keeping you stuck in the proving-yourself phase forever
• The moment I realised my brand was repelling my ideal clients
• Why "Own Your Too Much" is a philosophy, not just a name
• 4 signs it's time for YOUR rebrand (and what a rebrand actually is)

Key takeaway: Playing small costs you revenue, energy, and impact. Rebranding isn't vanity—it's strategy. When you align your brand with who you actually are, you attract the RIGHT clients, charge premium prices, and stop exhausting yourself by performing.

Listen if: You've ever felt like you're hiding the best parts of yourself because they're "too much," or if your brand feels like a compromise instead of a statement.

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6