You'll be intrigued to learn that Google showcases content from platforms like YouTube, LinkedIn, and Pinterest in its search results, providing users with a rich array of multimedia, insights, and visual inspiration. But there's a twist: Instagram seems to be missing from Google's preferred list of content sources. They seldom will show any individual posts or videos in the search results.

I'm not saying that IG is without value, it is the backbone of many small business owner's marketing plans. What I am saying is don't stop there. Take the time already invested and make that same content available in search, which not only sends more visitors to your website, it can also influence search results when clients are looking for what you offer!

An easy way is to use a service that sends out content to several other social media sites, without doing any extra work. One free option is Zoho Social. Great customer service and a free forever plan to get you started. Of course, you can find dozens of other providers. Find one that is a good fit for your business needs and budget.

Own The Lemonade Stand Podcast

In this installment, we look into the world of video hosting for your online content, specifically focusing on the distinctions between YouTube hosting and private hosting. Join us as we explore the various aspects of this topic, shedding light on the advantages and disadvantages of utilizing free hosting platforms that might not be immediately evident.

In this podcast, we'll guide you through the process of repurposing engaging Instagram Reels and sharing them on YouTube, which is the #2 most popular search engine in the world. By doing so, you can not only increase your video views but also drive more traffic to your website and bolster your position on Google Maps.

Listen in to discover how to leverage your existing content to elevate your Google Maps ranking and improve your overall digital presence.