Most people just want more downloads.. but what if you’re chasing the wrong metric?

In this episode, Samantha sits down with Eric Singer—Creative Director and Partner at Coupe Studios—to unpack what actually makes a podcast work: sound, storytelling, trust, and respect for the listener.

This isn’t about chasing downloads, viral clips, or overnight monetization. It’s about understanding podcasting as an intimate, neurological medium—and why authenticity, production choices, and identity alignment matter more than polish or reach.

Because podcasting isn’t about being everywhere, it’s about resonance, storytelling and connection to the listener.

🧠 Key Topics Discussed

• Why sound bypasses logic and goes straight to the nervous system

• Podcasting as the most intimate form of modern storytelling

• Raw vs. polished audio—and what actually builds trust

• Why authenticity matters more than production level

• The myth of instant monetization and vanity metrics

• Respecting your listener’s time as a leadership practice

• Why aligned audiences outperform large ones

Connect with Sam + Voice and Visibility

• Website: www.voiceandvisibility.com

• Newsletter: https://voiceandvisibility.myflodesk.com/optin

• Follow Samantha on Instagram: www.instagram.com/thesamanthawarren

• Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility

Connect with Eric + Coupe Studios:

• Connect with Eric on LinkedIn: https://www.linkedin.com/in/eric-singer-audio

• Coupe Studios in Boulder Colorado: https://coupestudios.com/

Own It with Samantha Warren, podcasting strategy, personal brand podcast, podcast authenticity, sound design podcasting, storytelling in business, trust-based branding, podcast production strategy, respecting the listener, podcast monetization mindset, identity-based marketing, resonance over reach, long-form content strategy, thought leadership podcast, brand voice development, audio storytelling, podcast visibility, entrepreneur podcasting, podcast growth without burnout, alignment before strategy, trust and credibility in business, podcasting as leadership, content strategy for founders, authenticity in marketing, podcasting for personal brands

We’re not doing the usual “new year, new you” nonsense. Samantha lays out a radically practical (and deeply spiritual) approach to creating a year of focus, clarity, and momentum: start with identity, not goals.

After hosting two in-person VIP Days—whiteboard sessions where clients map everything from vision and leadership identity to team hires, fires, and brand ecosystems—Samantha noticed the same pattern: most people try to “do” their way into results… without ever becoming the person who can hold those results.

In this episode, you’ll learn how to define the identity you’re stepping into, run a 2025 Reality Check using your calendar and camera roll, and use the Be–Do–Have framework to change your self-concept so your habits (and results) stop collapsing like a cheap lawn chair.

If you want 2026 to reward you, it’s going to require discernment, discipline, and the guts to cut what drains you—even if it’s profitable.

KEY TOPICS:

• Why 2026 will reward leaders who are self-led, focused, and radically clear

• The real meaning of “clear your channel, change your life”

• What Samantha does inside a VIP Day (identity, vision, ecosystem, team, systems)

• How to define your next-level identity (sensory + embodied, not vague)

• The trap of “I want a million dollars/downloads” without identity alignment

• The 2025 Reality Check: using your Google Calendar + camera roll as data

• The green/red method: what energized you vs. what drained you

• Why you must stop keeping work just because it makes money

• “Pruning” your life without making it dramatic: letting things fall away

• Be–Do–Have: why behavior change fails without self-concept change

• How identity creates consistency (and why “motivation” is overrated)

• Samantha’s athlete story: “I became an athlete before I looked like one”

• Treating your energy like a business resource—and protecting it accordingly

  
  

Website: www.voiceandvisibility.com

Newsletter: https://voiceandvisibility.myflodesk.com/optin

Follow Samantha on Instagram: www.instagram.com/thesamanthawarren

Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility

Own It with Samantha Warren, identity work 2026, goal setting mindset, how to change your identity, be do have method, self-concept transformation, leadership identity, discipline and consistency, protect your energy, focus and clarity, annual review exercise, reality check exercise, Google Calendar audit, personal growth strategy, entrepreneur mindset, spiritual entrepreneur, thought leader strategy, visibility and impact, habits vs identity, stop self-sabotage, manifestation and identity

This is the final episode of Own It for 2025 and Samantha isn’t wrapping the year with a tidy bow… she’s calling you out and calling you forward.

This episode is about outgrowing who you used to be—and having the courage to admit it. Not intellectually. Not conceptually. But operationally. In your business. In your leadership. In your identity.

Samantha breaks down why your past isn’t something to escape—it’s data. Data that shows you exactly where you’ve been capping yourself, over-functioning, or playing a role that no longer fits. She shares personal examples of stepping out of being “everything to everyone” and into the real work of CEO-level leadership, along with client stories that expose the cost of staying stuck in outdated roles.

If you’ve been feeling burned out, restless, plateaued, or quietly resentful of the business or life you built—this episode is your permission slip to stop forcing it and promote yourself.

Because leadership isn’t about doing more.

It’s about becoming different.

🧠 Key Topics Discussed

• Why true leadership starts with identity, not action

• Using your past as strategic data instead of emotional baggage

• The danger of staying in a role you’ve outgrown

• Visionary vs. integrator roles (and why most leaders need both)

• Why doing it all alone is not noble—it’s inefficient

• How over-responsibility leads to burnout and stagnation

• Giving yourself the promotion no one else will give you

• Aligning visibility, leadership, and business strategy with your next identity

• Why your business can only grow as much as you do

  
  

  📚 Resources Mentioned

• Dr. Ben Hardy – 10x Is Easier Than 2x, Be Your Future Self Now

• Rocket Fuel – Understanding visionary vs. integrator roles

💥 Connect with Sam & Voice and Visibility

www.voiceandvisibility.com

Newsletter: https://voiceandvisibility.myflodesk.com/optin

Follow Samantha on Instagram: www.instagram.com/thesamanthawarren
Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility