Overseeing four agencies as Group CEO - with Andrew Southcott

How do you motivate diverse leadership teams across an agency group?

Andrew Southcott is the CEO of Captivate Group, overseeing 4 independent agencies and a team of 120 people.

In this episode, Andrew shares how he:

• Adapts his leadership style to get the best out of everyone and get out of their way so they can excel
• Pushes a DEI agenda because of the noticeable improvements to their work
• Takes what he's learnt from his stand-up comedy side hustle and applies this to leading the group
• Encourages senior team members to look ahead and proactively work out how to apply their finite resources to solve problems
• Focuses on operations as each agency scales to ensure consistency in delivery
• Recruits different types of Managing Directors for start-up vs. scale-up phases for the group agencies

Andrew is passionate about building a great place with great people, delivering great work for great clients. And in this episode, he breaks down exactly how he does it.