Overcoming Rejection: Messages from a Frontline Fundraiser

Frontline fundraisers face a difficult reality of a low donation rate, especially when cold calling. How can you increase your success?

Morgan Martell, self-described Zillennial and Assistant Director of Development at Texas Tech University, has advice. By shifting her perspective to learn and listen as much as possible, she’s built rapport with her donors and increased her success rate.

Martell has learned how to turn rejection into learning, create a culture of service, and align her donors’ interests with opportunities at her university.