Overcoming Pricing Paralysis: How to Start Selling Your Coaching Services

In this episode of The Coaching Table, we address one of the toughest challenges new coaches face: figuring out what to charge. Many coaches get stuck trying to find the “perfect price,” but this obsession often leads to paralysis and prevents them from selling at all. We share why it’s better to start at a lower price point, focus on gaining experience, and build confidence in the sales process. We also cover strategies for raising rates over time and explain why building a solid business foundation matters more than trying to price perfectly from the start. If you’ve been hesitating to launch your services because of pricing uncertainty, this episode will give you practical steps to break through and start selling with confidence.

What You’ll Learn in This Episode

• Why obsessing over price keeps coaches stuck.
• How to flip the script and focus on selling, not perfect pricing.
• Why starting at a lower rate can help you build confidence.
• Strategies for transitioning to higher prices as your business grows.
• How to create a sustainable coaching practice with action over perfection.

“Pricing doesn’t build your business—selling does. Start where you are and grow from there.”

Episode Chapters

00:00 Introduction: The Pricing Dilemma
00:43 The Real Problem: Obsessing Over Price
01:09 Flipping the Script: Focus on Selling
02:36 The Strategy: Start Low, Build Confidence
04:06 Transitioning to Higher Rates
06:10 Building a Sustainable Coaching Practice
07:04 Conclusion: Action Over Perfection

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.

Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com