Outsourcing for Bosses — What to Delegate First in Your Digital Marketing with Kirsten Graham | Ep. 120

Text me!

You know that moment when you finally hire someone… and suddenly your business feels real?

Kirsten Graham has watched that happen over and over again. One of her clients told her, “Now that I have a marketing VA 20 hours a week, I feel like a real business owner.” That’s the shift this whole episode is about — moving from “I should be able to do everything myself” to “I’m building something bigger than me, on purpose.”

Kirsten has been a business owner for 30+ years (real estate, mortgages, gyms, and now a VA + coaching company), and she’s seen the same pattern with every overwhelmed entrepreneur: we sit in Canva, tweak posts, and call it “working” because it feels safe. In this conversation, she breaks down how to step out of busywork, hire the right kind of virtual assistant, and build a team that actually supports your revenue and your sanity.

In this episode, we get into:

• Why burnout is optional, and why our culture makes it feel required.
• The three types of VAs her company focuses on (bookkeeping, software/tech, and marketing) and how to know which one you need first.
• “No unicorns allowed” — why your bookkeeper should not be your content creator, and how to write a clear job description instead.
• How to hire slowly, fire quickly, and run interviews with “elimination first, hiring second” in mind.
• The confidence and creativity that unlock when you finally stop trying to do everything yourself.

If you’ve been stuck in that loop of “I know I need help, but I don’t even know where to start,” this episode will make delegating feel less scary — and a lot more strategic.

Links mentioned:

• Connect with Kirsten: https://sixfigurebusinesscoaching.com
• Free resource — Double Your Income with a Marketing VA: https://outsourcingforbosses.com

If you haven’t yet, grab my magical Instant YES Machine™ and take your copy from forgettable to ! https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic