Today on the podcast we have Franco Fubini, the founder of Natoora.

Natoora can be seen as a ‘premium greengrocer for the best produce’. They have direct relationships with farmers and offer some of the world's best seasonal produce. Working with over 2,000 of the world’s most influential chefs in restaurants in London, Paris, New York, Miami, Copenhagen, Malmö & Melbourne. They also offer their produce to taste-conscious home chefs, and have four London stores.

Natoora’s big-picture mission is to revolutionise the food system. Franco is also an adjunct Professor of Sustainability Management at Columbia university and the author of “In Search of the. Perfect Peach” his book which talks about food supply and why flavour is so key in our diet.

Natoora did not start on the side, but as a response to a life long passion and a decision that this thing needed to exist in the world.

I wanted to speak to Franco as this podcast is all about following your curiosities and passions and making them your life’s work - something Franco has done, but in a different way. In this episode we’ll talk about why the food system is so broken and what we can do about it, why he moved from finance to groceries and why a gnawing sense of dissatisfaction every four weeks at work drove him to make changes, and the surprising things he learnt from a lunch with the founder of Patagonia. I hope you enjoy!

P.S. We recorded this in their shop on an early morning in Bermondsey, surrounded by Radiccio and blood oranges. You can see some video footage from this morning on Out of Hours' Instagram. I’ve done what I can with the audio, but you might still hear some background sounds...

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Rachel Hirsch is a powerhouse, who has defined her own unique path. She is the founder of LA's beloved Empowered Yoga Studio - the culmination of a yoga journey she started a long time ago while being at business school in London - which now has two sites in California.

She is also an investor - founder of Wellness Growth Ventures, where she partners with visionary female founders who are transforming the wellness industry.

Rachel has built her life at the intersection of wellness and investment. From her early days at UBS Investment Bank and Tiger Global, to collaborating with Lululemon as an Ambassador. Part investor, part yogi, and full-time community builder - Rachel's story is an honest, relatable and inspiring account of following your authentic path.

On this episode - we get personal. We talk about everything from not being able to see your own success, to how to start a yoga studio on the side, how to start a proper studio, why she's passionate about supporting female founders, and why she doesn't feel the need to choose between finance and wellness. It's an inspiring episode for anyone looking to make the leap into the scary unknown and come out with a deeper knowledge of yourself.

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Hello everyone and welcome back! Thanks for your patience with this episode - it’s been a busy few weeks. Today on the podcast we have Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice at Ogilvy.

Rory doesn’t have a side project that we discuss, but he does have some of the sharpest insights on creative thinking and how to stay creative.

Rory is arguably one of the most influential behavioural scientists in the world - his TED talks have over 7 million views. He also writes a column for the Spectator, serves on the advisory board of The Evolution Institute, and is the former President of the IPA (Institute of Practitioners in Advertising). Rory is a master of creative thinking and new ideas. He’s written a best selling book called Alchemy: The Surprising Power of Ideas That Don't Make Sense - all about how irrational ideas matter in the age of the rational. In this podcast we talk about all sorts of things - if you’ve come across Rory before you’ll know quite how unwieldy conversation with him becomes. We talk about why he would love to sell air conditioners, why Elon musk should build a modern day trailer business, why he thinks the Industrial Revolution was largely because of good marketing, the homogenisation of modern society, and if he believes AI can ever replace an irrational human mind, and how to sell climate solutions that change behaviour. It’s quite the conversation, let me know what you think via comments!

Looking for coaching to help you find your own voice and be more creative? Head to outofhours.org/coaching

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