In this episode, Gilly speaks with Hannah Whitcombe, founder of HerVitalBlend, about a science-backed supplement created to support women before, during, and after menopause.

Hannah shares the personal experience that led to the creation of HerVitalBlend and explains how the formula brings together vegan protein, essential vitamins and minerals, probiotics, and hormone-supportive botanicals in one simple daily blend. The conversation explores how thoughtful supplementation can support women’s health and how practitioners can engage with products built on both evidence and lived experience.

Learn more at hervitalblend.co.uk
Interested in becoming an affiliate or stocking it in clinic?
Email hannah@hervitalblend.co.uk

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

In this episode of The Osteo Business Podcast, Gilly speaks with Wesley Clarke-Sullivan, founder of Medimo, about a new platform designed to help osteopathic clinics attract and convert new patients.

Wesley explains how Medimo works as a discovery tool, allowing new patients to find the soonest available appointment or the nearest suitable clinic for their needs. They explore how the platform supports visibility for practices, simplifies the patient journey, and uses data to improve access to care — all while remaining transparent about pricing.

Learn more at medimo.co.uk

🕒 Timestamps:
[01:30] – What is Medimo?
[04:47] – How does it work?
[08:31] – The price of Medimo
[20:47] – The data behind Medimo

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

In this episode of The Osteo Business Podcast, Gilly speaks with Jim Ruddick, co-founder of CoPractice, about the growing role of AI within osteopathic clinics and how it can be used thoughtfully and ethically in practice.

Jim explores practical ways AI can support osteopaths, from reducing administrative burden to enhancing reflective practice, while also addressing important considerations such as environmental impact and responsible use. Together, they discuss how AI can complement — rather than replace — human judgement, care, and connection in clinical work.

Learn more at copractice.ai
Contact: jim@copractice.ai

🕒 Timestamps:
[04:44] – Using AI in an osteopathic clinic
[24:38] – The environmental impact of AI
[27:03] – Reflective practice and AI
[36:55] – What is CoPractice?

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

In this episode, Gilly continues her conversation with osteopath and professional supervisor Ruth Wharton, diving deeper into the value of supervision in supporting osteopaths’ wellbeing and professional growth.

Ruth explains that supervision offers a confidential, reflective space for practitioners to explore emotional and professional challenges — distinct from mentoring, which focuses more on business or career progression. It’s a space to pause, process, and gain perspective.

Together, Gilly and Ruth discuss how supervision can help osteopaths navigate burnout, boundary difficulties, and emotional overload; issues that can be especially acute for clinic principals managing teams. By creating a supportive framework for reflection, supervision helps practitioners strengthen boundaries, sustain empathy, and maintain balance amid the demands of clinical life.

Ruth also explores how reflective practice can benefit even the most experienced osteopaths, preventing compassion fatigue and enhancing long-term fulfilment. The discussion touches on the intersection of neurodivergence and osteopathic practice, highlighting how traits like heightened empathy can be both an asset and a challenge — and how supervision provides a space to work through that complexity.

🕒 [01:20] – Ruth’s journey to becoming an osteopath
🕒 [11:22] – Who does supervision benefit?
🕒 [38:00] – Typical issues that are seen in supervision

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

In this episode, Gilly speaks with osteopath and supervisor Ruth Wharton about the role of professional supervision in osteopathic practice.

Ruth shares her journey from working in social work to becoming an osteopath, and how her experience led her to value reflective, supportive dialogue in clinical settings.

They explore how supervision—distinct from therapy, coaching, or managerial oversight—offers a confidential space for osteopaths to process challenging cases, offload emotional weight, and grow both personally and professionally. Ruth explains that supervision can help practitioners avoid burnout, increase confidence, sharpen clinical and interpersonal skills, and maintain joy in their work.

Importantly, supervision isn’t about being told what to do—it’s about being met where you are, asking high-quality questions, and working collaboratively with someone who holds space for you without judgement or agenda. It’s a tool for sustaining longevity and wellbeing in a caring profession.

🕒 [07:45] – Ruth shares her transition from social work to osteopathy and the moment she realised she could become an osteopath herself.

🕒 [22:30] – The turning point: Ruth explains why she sought out supervision as an osteopath and how it helped her hold space for difficult experiences.

🕒 [39:10] – What supervision is NOT – Ruth clarifies the difference between supervision, therapy, business coaching, and line management.

🕒 [56:05] – The real benefits: Ruth and Gilly discuss how supervision can boost confidence, prevent burnout, and bring more joy to clinical work.

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this week's podcast episode, Gilly shares a busy and eventful week, starting with the Institute of Classical Osteopathy's conference on International Women's Day, where her talk was well received.

She enjoyed a sunny birthday on Sunday, spent with friends and newborn babies. On Monday, she had client meetings, supporting them with tech and system improvements. Tuesday involved attending a careers day at UCO and delivering a talk on marketing to students at LSO. Thursday was filled with a masterclass on marketing, a team meeting, and working with a new ambitious client looking to expand his clinic.

The week was packed with learning, networking, and business development.

(0:00) - Kicking Off the Week: The Institute of Classical Osteopathy Conference
"Let's sneak a peek into my week. So I've been very busy this week, beginning last Saturday."

(0:54) - Birthday Celebration and a Relaxing Sunday
"Sunday, it was my birthday, and unusually it was very sunny, and warm."

(1:52) - UCO Careers Day & Marketing Talk at LSO
"Tuesday, I was at the UCO, because it was their undergrad jobs day, or careers day..."

(2:44) - Masterclass, Team Check-in, and New Client Development
"Thursday, oh that was a busy day, I gave an hours masterclass to my OsteoBizFix group on marketing into the community."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly discusses the importance of focusing on results rather than just techniques in osteopathy. She emphasizes that patients are not merely purchasing treatment but are seeking tangible outcomes.

The episode highlights the significance of connecting with patients through authenticity, confidence, and genuine care. By showcasing your expertise and passion in your marketing, you attract the right patients who appreciate your investment in their wellbeing.

The Value of Results 0:14
"People don't actually buy osteopathy. They are buying results."

Beyond Techniques: The Real Offer 0:33
"It's not just about the techniques, the exercises or the treatment plans."

The Power of Personal Presence 0:47
"They're choosing you, your expertise, your confidence, your presence, your air."

Attracting Patients Through Authenticity 1:28
"Align yourself first and the right patients will pop themselves into your diary."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

This podcast episode highlights the challenges of running and growing a business, particularly when you're juggling multiple roles, from owner to marketer to tech support.

Gilly shares personal experiences of feeling overwhelmed and isolated, especially when friends and family may not fully understand the struggles. She emphasizes the importance of having a coach and a supportive community, pointing out that mentorship and guidance from someone who has been through similar challenges can make a huge difference.

Gilly encourages listeners to set aside ego and seek the help they need to avoid burnout and achieve long-term success.

The Loneliness of Entrepreneurship (0:03)
"Running and growing any business or practice can feel like a lonely road."

The Power of Tough Love (1:33)
"Sometimes you don't just need encouragement, you need a firm but caring kick in the right direction too."

The Value of Support (3:55)
"The right support can keep you on track, help you break through to new levels and remind you that you've actually got more in the tank than you think."

Mentorship and Community (4:33)
"The right mentor and community can make this journey not just more successful, but also more enjoyable with fewer unnecessary struggles along the way."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.